GEC watch.

GEC Watch: Sony, Life OK grow
against IPL
onslaught
Zee TV held its viewership while
Star Plus,
Colors and SAB TV witness drop
in Week 20 of
TAM 2014
BestMediaInfo Bureau | Delhi |
May 22, 2014
As IPL continues to affect Hindi
general
entertainment channels, Sony
and Life OK
withstood the IPL onslaught in
Week 20 of TAM
while all other top GECs
witnessed decline in their
gross viewership.
According to data sourced from
TAM subscribers
for Week 120 of TAM 2014 (May
11 - May 17) for
CS 4+, HSM markets, as Star Plus
slipped below
the 700-mn mark with reduced
leadership margin,
and Zee TV held its viewership.
Colors slipped
further and a growth in the
viewership of Life OK
brought both the channels with
kissing distance.
Sony too strengthened its
position by adding
maximum viewership this week.
Star Plus lost maximum eyeballs
this week and
dropped to 681 GTVMs. The
relative share of Star
Plus was reduced to 28.77% (last
week 733 TVM
with 30.47% relative share).
Zee TV held its viewers and
recorded 394 GTVM
with a relative share of 16.65%
(last week 395
TVM and 16.42% relative share).
Colors dropped further to 367
GTVMs with a
relative share of 15.50% (last
week 376 TVM with
15.63% relative share).
Life OK added a few eyeballs this
week and
inched closer to Colors. The
channel recorded a
gross viewership of 354 TVM
with a relative share
of 14.96% (last week 348 TVM
and 14.46%).
Sony's added maximum eyeballs
in Week 20 and
grew to 313 TVM with a relative
share of 13.22%
(last week 286 TVM and 11.89%
relative share).
SAB TV dropped further to 258
TVM with a
relative share of 10.90% (last
week 268 TVM and
11.14% relative share).

tfs uma ..looking forward to our trp today.

Iam sure our trp will increase.zee has maintained its ratings. I think sslk and ema would have lost.

Tfs Uma.

Yes our show must surely b increased .. 😃 tfs ..