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MUMBAI: In the week 33 of TAM TV ratings, Zee TV, Colors and Sab have emerged as clear winners. Zee TV, the only channel that shed numbers last week notched up taking its tally to 453,012 GVTs, up from 414,540 GVTs.
Maximum of Zee's properties witnessed a rise in the ratings. The channel's famous property - Kumkum Bhagya is climbing new heights week after week as it has gained by a huge margin. It reported 8,013 TVTs, up from 7,560 TVTs. Its historical show - Jodha Akbar has become the second highest gainer as it recorded 7,544 TVTs, up from 7,332 TVTs and Qubool Hai came third with 6,216 TVTs, up from 5,428 TVTs.
The second highest gainer this week stood Colors at number two. It observed 410,774 GVTs, up from 403,053 GVTs. Two of its properties witnessed a hike in the ratings. Thus Sasural Simar Ka noted 6,193 TVTs, up from 5,699 TVTs and The Anupam Kher Show reported 2,103 TVTs, up from 1,864 TVTs.
After struggling at the bottom of the chart for several weeks, Sab regained its number five position. It garnered 278,215 GVTs, up from 277,018 GVTs. Tu Mere Agal Bagal Hai and Lapataganj have witnessed growth in the ratings by garnering 1,025 TVTs, up from 968 TVTs and 1,716 TVTs, up from 1,655 TVTs respectively. Taarak Mehta Ka Ooltah Chashmah continued to remain the chart leader as it scored 5,472 TVTs, down from 6,552 TVTs.
Coming back to the chart leader, Star Plus clocked 688,618 GVTs, down from 711,648 GVTs. The channel's chart leader Diya Aur Baati Hum scored 10,696 TVTs, up from 10,024 TVTs. Saathiya Saath witnessed a tremendous rise and reported 9,455 TVTs, up from 7,150 TVTs, Mahabharat observed a fall in the viewership and noted 8,504 TVTs, down from 9,110 TVTs and Yeh Rishta Kya Kehlata Hai stood at 7,367 TVTs, up from 7,326 TVTs.
Life OK continues to occupy the number four position. It observed 301,994 GVTs, down from 311,640 GVTs. Thus, Shapath recorded 2,217 TVTs, down from 2,779 TVTs, Savdhan India reported 2,721 TVTs, up from 2,690 TVTs and Laut Aao Trisha stood at 1,566 TVTs, down from 1,654 TVTs.
Back to number six, Sony Entertainment Television (SET) recorded 262,647 GVTs, down from 278,432 GVTs. Thus, CID, the channel's leader scored 4,053 TVTs, down from 4,328 TVTs and Maharana Veer Pratap rated 2,906 TVTs, down from 3,446 TVTs. The much hyped show - Yudh captured 708 TVTs, up from 703 TVTs.
Star Plus lost 130 GTVM but held its leadership position. Sony added 103 GTVM on the back of KBC in Week 34 of TAM 2014. Zee TV acquires top two fiction slots
BestMediaInfo Bureau | Delhi | August 28, 2014
Star Plus' gross viewership went down by 130 GTVM in Week 34 of TAM 2014. However, the channel maintained its leadership position. Star Plus' loss was Sony's gain as the later added 103 TVM in its gross viewership and jumped to fourth position from last week's sixth position.
On the other hand, Zee TV continued to grow on the back of its fiction shows. The channel acquired the top two slots - Jodha Akbar at No. 1 and Kumkum Bhagya at No. 2 - this week while it was the slot leader in the 8 PM - 10 PM time band.
According to data sourced from TAM subscribers for Week 34 of TAM 2014 (August 17 - August 23) for CS 4+, HSM markets, Star Plus was followed by Zee TV at No. 2 and Colors at No. 3. Sony jumped two positions to No. 4 pushing Life OK to No. 5 and SAB TV to No. 6.
Star Plus recorded a gross viewership of 559 GTVMs, a drop of 130 GTVM from last week. The channel's relative share was at 23.87% (last week 689 GTVM and 28.76 of relative share).
Zee TV continued to grow this week and recorded a gross viewership of 464 GTVM with 19.81% relative share (last week 453 GTVM and 18.91% relative share).
Colors too lost eyeballs this week and slipped to 377 GTVM with a relative share of 16.10% (last week 411 GTVM and 17.15% of relative share).
Sony gained big in the launch week of Kaun Banega Crorepati and the channel added 103 TVM to its gross viewership. The channel jumped to No. 4 position with 366 GTVM and a relative share of 15.63% (last week 263 GTVM and 10.98% of relative share).
Life OK slipped to No. 5 position this week. The channel recorded a gross viewership of 288 GTVM and a relative share of 12.30% (last week 302 GTVM and 12.60% of relative share).
SAB TV slipped to No. 6 position this week with a gross viewership of 288 GTVM. The channel had a relative share of 12.60% (last week 278 TVM and 11.60% of relative share).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)
Info@BestMediaInfo.comUpdated: 5:30 PM
MUMBAI: The charm of Amitabh Bachchan has worked for Sony Entertainment Television (SET). And it's visible in the TAM TV ratings of week 34. The Hindi general entertainment channel (GEC) that launched the eighth season of Kaun Banega Crorepati on 17 August has finally come out from being at the bottom of the ratings chart, to number four.
What's even more welcoming for the channel is the fact that the new format for KBC has been accepted by the audience. The inaugural episode got 8,956 TVTs, while subsequent episodes delivered 5,216 TVTs.
Sony garnered 366,282 GVTs, up from 262,647 GVTs. Apart from KBC, what worked wonders for the channel is its historic property - Maharana Veer Pratap which observed 3,286 TVTs, up from 2,906 TVTs.
On the other hand, Life OK, which slipped to number five position, managed 287,861 GVTs, down from 301,994 GVTs. The channel's hot property - Savdhan India lost eyeballs and scored 2,473 TVTs, down from 2,721 TVTs, Laut Aao Trisha registered 1,435 TVTs, down from 1,566 TVTs and Gustakh Dil managed 1,365 TVTs, down from 1,530 TVTs.
According to the TAM TV ratings provided by the channel, the gainers this week are Zee TV at number two with 464,660 GVTs, up from 453,012 GVTs and Sab at number six faces neck-to-neck competition with Life OK as it records 287,686 GVTs, up from 278,215 GVTs.
At Zee, maximum properties witnessed a rise in the ratings. The channel's famous property - Kumkum Bhagya is climbing new heights week after week and reported 8,093 TVTs, up from 8,013 TVTs, historical show - Jodha Akbar noted 8,949 TVTs, up from 7,544 TVTs Jamai Raja witnessed 6,688 TVTs, up from 5,327 TVTs and Aur pyar Ho Gaya stood at 4,676 TVTs, up from 4,418 TVTs.
On the other hand, for Sab, Taarek Mehta has been a huge win. It recorded 6,156 TVTs, up from 5,472 TVTs. Balveer registered 2,209 TVTs, up from 2,072 TVTs. On 23 August, the channel aired Sab Ke Anokhe Awards which observed 3,627 TVTs.
Though it lost numbers, Star Plus continues to lead the pack with 559,230 GVTs, down from 688,618 GVTs and Colors at number three stood at 376,579 GVTs, down from 410,774 GVTs.
For Star, all its properties have witnessed a huge drop in the viewership. Thus, the channel's chart leader Diya Aur Baati Hum scored 7,343 TVTs, down from 10,696 TVTs, Saathiya Saath reported 7,179 TVTs, down from 9,455 TVTs and Yeh Rishta Kya Kehlata Hai stood at 5,942 TVTs, down from 7,367 TVTs.
Coming back to Colors, Sasural Simar Ka noted 6,060 TVTs, down from 6,193 TVTs. Its non-fiction properties, Jhalak Dikhlaja and Comedy Nights with Kapil witnessed a drop in the ratings and reported 3,879 TVTs, down from 4,799 TVTs and 6,521 TVTs, down from 6,847 TVTs respectively.