Mahadev Ganga Mahotsav will be held in eight cities across the states of Uttarakhand, Uttar Pradesh, Bihar, Delhi and West Bengal between January and May 2013. After Haridwar, it moves to Varanasi followed by New Delhi. With hopes of becoming the harbinger of change, it promises to take small differentiating steps that are essential to ensure a brighter future for Ganga.
Mahadev Ganga Mahotsav covers four modules that include the Samvaad school contact program, Mohalla door to door contact program and ghat contact program. Samvaad involves children in creative activities while educating them on river Ganga's glory. It's a platform for discussing and ideating ways to clean and save Ganga and motivate people to take action. Mohalla will engage with women on a large scale and create awareness on the cause among the masses. The ghat contact program will have a two-fold impact by involving students for a ghat cleaning programme. The Mahotsav will be concluded with an entertaining evening hosted by Manoj Tiwari and other well-known performers.
An esteemed panel consisting of Vijay Bahuguna, Chief Minister, Uttarakhand; Shrimati Amrita Rawat, Environment and Tourism Minister, Uttarakhand; and B.D. Tripathi, environmentalist and member of National Ganga River Basin Authority; will discuss pertinent issues, including dumping, pollution and other factors that impact the health of the river at the launch of Mahadev Ganga Mahotsav. Reputed thought leaders and opinion makers such as Dr. Chinmay Pandya, Pro Vice Chancellor, Dev Sanskriti University, and Gandhiwadi Purshottam Sharma, VP, Shri Ganga Sabha, will also participate in the Samvaad to deliberate on the current state of Ganga and efforts required to restore its health.
Speaking about the initiative, Ajit Thakur, GM, Life OK, said: "Mahadev Ganga Mahotsav is an awareness drive aimed at educating masses on the deteriorating condition of river Ganga. It is also a well-intentioned step to jolt them from their slumber and inspire them to do their bit for India's national river. We are delighted to have launched this initiative in Haridwar and hope that people will take responsibility and transform into agents of change. Life OK and Samvaad will set the tone of action that is required to preserve the revered Ganga. It will aim at providing a hope to the residents of Haridwar in the future their city and its lifeline Ganga. India's lifeline river Ganga continues to suffer from pollution despite efforts put in by various bodies to restore its lost health. The worsening state of the Ganga has affected millions of lives and requires firm resolve from all stakeholders to unite in their efforts to protect the river."
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