GEC Watch: DID Superkids overtakes KBC in weekend programming
Life OK's Mahadev springs a surprise claiming the No. 3 slot; Star Plus and Colors lead with three shows in top 10 weekday shows
BestMediaInfo Bureau | Delhi | September 20, 2012
KBC returned for its 6th season last weekend with a big bang and surpassed all shows on Hindi general entertainment channels but it could not hold the top position in the second week. In weekend programming, DID Superkids has overtaken KBC in Week 37 of TAM 2012 (September 9 – September 15).
According to data sourced from TAM subscribers, among weekday shows, Star Plus and Colors lead the genre with three shows in the top 10 list. Mahadev on Life OK has surprised all by acquiring No. 3 position. Zee TV, Sony Entertainment Television and SAB have one show each in the top 10 club.
Weekday shows
Diya Aur Baati Hum on Star Plus has been able to hold its viewers as the show continues to be the chart topper with an average TVR of 5.3 in Week 37 (last week 5.3).
The viewership of Colors' Balika Vadhu has dropped a little but the show has been holding the No. 2 position with an average of 4.7 TVR (last week 5.1).
Mahadev on Life OK has jumped seven positions to reach the No. 3 rank. The show has averaged at 3.9 TVR this week (last week 2.9).
Sony's flagship fiction show Bade Achche Lagte Hain has climbed three positions to No. 4 with an average of 3.9 TVR (last week 3.2).
Star Plus' fiction show Saathiya has slipped two positions to No. 5. The show has fetched an average TVR of 3.6 (last week 3.8).
Pavitra Rishta on Zee TV remains at No. 6 with an average TVR of 3.5 (last week 3.3).
Despite adding more viewers this week, SAB TV's Taarak Mehta has slipped two positions to No. 7 with an average TVR of 3.4 (last week 3.3).
Yeh Rishta Kya Kehlata Hai on Star Plus has slipped four positions to No. 8 with an average rating of 3.4 TVR (last week 3.4).
Colors' Uttaran and Sasural Simar Ka hold No. 9 and 10 positions with average TVR of 3.0 and 2.9.
Weekend toppers
Among weekend shows, DID Superkids on Zee TV again topped the chart with an average TVR of 4.6 TVR in Week 37 (last week 4.5).
KBC 2012 on Sony was the second most watched show during the weekend with an average of 4.3 TVR (last week 5.7).
Sony's crime show CID has recorded an average TVR of 3.4 (last week 3.6).
Colors' celebrity dance reality show, Jhalak Dikhhla Ja, recorded an average of 3.2 TVR this week (last week 3.4).
Sony's other crime show, Crime Patrol, fetched 3.1 TVR this week (last week 3.0).
Zee TV's Fear Files has averaged at 2.6 TVR this week (last week 2.7).
Star Plus' crime fiction Arjun has fetched average ratings of 1.5 TVR (last week 1.9).
Zee TV's Ramayan recorded 1.1 TVR for the episode on September 9, 2012 at 11 am (last week 1.2).
(The data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets.)
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