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Google Replaces Microsoft as No 1
Google has succeeded in toppling Microsoft from its high horse as the world's top-ranked brand, shows a study by market research firm, Millward Brown, published in the Financial Times, Reuters reports.
As the 'new numero uno,' Google has not only knocked the socks off Microsoft (number 3), but managed to race past well established brands, including General Electric (number 2), Coca Cola Company (number 4), Wal-Mart Stores (number 7), and IBM (number 9).
The research firm said some of the key factors in building brand recognition this year ranged from corporate responsibility to serving customers in emerging markets like India and Brazil.
That Google had come in at number 7 just a year ago, speaks volumes for how quickly the Web search leader has come into its own. While the company uses relatively less advertising, it depends more on word-of-mouth endorsements.
Meanwhile, Microsoft's tumbling status from number 1 to number 3 comes even as the company steps up efforts to accelerate adoption of its Gen-Next operating system, Windows Vista.
Commenting on the findings, particularly with respect to the Google vs Microsoft scenario, Eileen Campbell, Global Chief Executive of Millward Brown, said the rankings show a blend of good business leadership, responsible financial management, and powerful marketing, which can be leveraged to create and grow corporate wealth.
The study found other movers and shakers as: a non US-based company, China Mobile at number 5; Apple Computer, which rose 13 spots to grab number 16; and Starbucks Corporation, which also rose 13 spots to reach number 35.
The not so lucky ones, whose rankings dipped remain: Intel Corporation, Home Depot, and Dell Incorporated.
Google has succeeded in toppling Microsoft from its high horse as the world's top-ranked brand, shows a study by market research firm, Millward Brown, published in the Financial Times, Reuters reports.
As the 'new numero uno,' Google has not only knocked the socks off Microsoft (number 3), but managed to race past well established brands, including General Electric (number 2), Coca Cola Company (number 4), Wal-Mart Stores (number 7), and IBM (number 9).
The research firm said some of the key factors in building brand recognition this year ranged from corporate responsibility to serving customers in emerging markets like India and Brazil.
That Google had come in at number 7 just a year ago, speaks volumes for how quickly the Web search leader has come into its own. While the company uses relatively less advertising, it depends more on word-of-mouth endorsements.
Meanwhile, Microsoft's tumbling status from number 1 to number 3 comes even as the company steps up efforts to accelerate adoption of its Gen-Next operating system, Windows Vista.
Commenting on the findings, particularly with respect to the Google vs Microsoft scenario, Eileen Campbell, Global Chief Executive of Millward Brown, said the rankings show a blend of good business leadership, responsible financial management, and powerful marketing, which can be leveraged to create and grow corporate wealth.
The study found other movers and shakers as: a non US-based company, China Mobile at number 5; Apple Computer, which rose 13 spots to grab number 16; and Starbucks Corporation, which also rose 13 spots to reach number 35.
The not so lucky ones, whose rankings dipped remain: Intel Corporation, Home Depot, and Dell Incorporated.
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