GECs Week three - Page 3

Never was interested in TRP ,TAM , GEC data of entertainment channels and never tried to find out the meaning of these terms...After joining this forums, got interested in all these terms...Enjoy reading all the data analysis about the soaps or channels ..Thanks CB forums for adding something to my GK....

Originally posted by: radha_bilahari

Misti,

i am as apprehensive as you are about CB2. I also want CB2 to do well and shine brightly.

If you look at the way ZEE operates, i have come to the conclusion that for them it is a case of "something is better than nothing" It is because of this that they have no motivation to improve their standards and keep following same tracks in one show after the other.

Just to substantiate, when KB moved into the 7 p m slot, they were very happy that ina dead slot they were garnering numbers which was just above 1( even for their ME), now they had to wonder why Saathiya was doing so well at the same slot--that did not happen because of this attitude of theirs. Very recently ZEE moved from around 200 to around 230 because of ZRA and SRGM finale, but now they have slipped to the 220s, yet they think they have improved because it is still better than 190s or 200s.

Now if CB2 is launched in place of say AJ it just has to be better than AJ and they will be proud and happy with it. It is only viewers like us who will feel extremely dissatisfied and unhappy with illogical stories and tracks.

For Zee to improve they need to make serious changes with an ambition to remain consistent in the long run. Zee is so consistent with death tracks for male leads(the latest buzz about the guy in Ujjain) and same family name (Purohit Parivaar) in their newly launched show.

Radha for Zee to do well and to beat the top two channels the decision makers in the channel have to come down from their imagenary exalted position and accept that they were wrong in their strategic decisions and that they need to employ people in the creative departments who can write. I would have said imagination.....but most of the shows are usually copy of some show, its the way the script is written that hooks the viewers. So either use imagination to come with novel show and if they cannot do that and have to copy, then use brains while copying.They also have to know what works at a particular time slot. Until and unless they stop making decisions based on their ego and use their brains instead, this will continue.

Originally posted by: neerjashingla

Never was interested in TRP ,TAM , GEC data of entertainment channels and never tried to find out the meaning of these terms...After joining this forums, got interested in all these terms...Enjoy reading all the data analysis about the soaps or channels ..Thanks CB forums for adding something to my GK....

Mine too Neerja,................never knew of all this stuff.