||Bonding with so called 'Intellectuals'|| #CC 15 - Page 67

GEC Watch: Colors, Big Magic gain viewership; Life OK returns to No. 4

Star Plus and Sony witness sharpest decline in Week 45 of TAM 2014

BestMediaInfo Bureau | Delhi | November 13, 2014

Colors and Big Magic were the only Hindi general entertainment channels to add more eyeballs in Week 45 of TAM 2014. While Colors added maximum viewership strengthening its position at No. 2 and increasing the lead margin from Zee TV, Big Magic registered a growth of 22 per cent this week. Colors has ranked No.2 seven weeks in a row.

The week also witnessed change in pecking order as Life OK returned to No. 4 position. According to data sourced from TAM subscribers for Week 45 of TAM 2014 (November 2 - November 8) for CS 4+, HSM markets, Star Plus retained the top slot despite losing maximum viewership this week. Colors increased its lead margin from Zee TV to 92 TVM. Life OK replaced SAB TV from No. 4 position as Sony TV remained at No. 6.

Star Plus recorded a gross viewership of 610 GTVM with a relative share of 24.84% (last week 655GTVM and 25.87% of relative share).

Colors gained maximum viewership this week and recorded a gross viewership of 486 GTVM with a relative share of 19.79% (last week 457 GTVM and 18.05% of relative share).

At No. 3, Zee TV recorded a gross viewership of 394 GTVM with 16.04% relative share (last week 405 GTVM and 16.00% relative share).

Life OK held its viewership at 305 TVM and returned at No. 4 position. The channel had a relative share of 12.42%.

SAB TV slipped to No. 5 by losing 22 TVM this week. It's gross viewership was recorded at 285 GTVM with 11.60% relative share. (last week 307 GTVM and 12.12% of relative share).

Sony lost a huge chunk of its viewership this week and dropped to 245 GTVM with a relative share of 9.98% (last week 285 GTVM and 11.26% of relative share).

Big Magic witnessed a jump of 22 per cent in its gross viewership this week. The channel fetched a gross viewership of 69 TVM with a relative share of 2.81% (last week 56 GTVM and relative share 2.21%)

Sony Pal and Zindagi were unmoved at 31 GTVM each with a relative share of 1.26%.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal and Zindagi.)

Info@BestMediaInfo.com

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What is this Big Magic channel?

Originally posted by: umam

This GN track - which are the sources that writers/makers are getting their feeback from

Online feedback - not sure how much it matter to the writers- but is uniformly critical in the way the track is handled..

Originally posted by: RTee

Big Magic - basically light comedy shows including the Akbar Birbal in which Smita Bansal is entering.

Part of the BIG Group. Akbar Birbal is kind of OK. Have seen 3-4 episodes long back. Tried "Ajab Gajab Ghar Jamai" after being bombarded with its promos on 92.7 FM. Could not stand it beyond 8 minutes. Know nothing about its other shows. Uses radio to do massive promotion of its shows.

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The channel was launched in India on April 4, 2011 by Reliance Broadcast Network, under the stewardship of CEOTarun Katial.^[4] BIG Magic is a general entertainment channel featuring regional available across Hindi speaking markets of India. The company has also launched BIG Magic Bihar and Jharkhand, with specially created programming for the Bihar and Jharkhand region.^[5] BIG Magic has also expanded into the United States, Canada and Australiaunder the brand name BIG Magic INTERNATIONAL.

BIG MAGIC is a national channel available across all major distribution platforms, including DD Direct +, allowing for deeper market penetration and audience reach. It is available amongst the top 20 Channels across all platforms. With added support of the Reliance Broadcast Network entities comprising BIG FM 92.7, BIG MAGIC Bihar and Jharkhand, BIG RTL Thrill and BIG Productions, brands are assured BIG exposure with BIG MAGIC.

Originally posted by: blushing

So SS hosting weekend SI... That too Sweta Tiwari added

means alternate week or SS will host Saturday or Sunday

anyways its good ..

BTW i feel BV might see improved numbers ... KB division Wedding talk ... Plus Doll Ki kahani

so Colors position numbers are improving... Raj was indeed confident ... Now Manish take over it will improve

Originally posted by: aparnauma

I think Shweta Tiwari is doing Mumbai fights back and Sid UP fights back.

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I think the screen time he gets with both episodes put together is around 12-13 mins

PGs will be happy cos they get to see him seven days a week😛😆😉