MUMBAI: Bringing yet another show based on a social issue, Hindi general entertainment channel Colors has unveiled Udnn', conceptualised by Bollywood director Mahesh Bhatt. Earlier, Bhatt had made a film on bonded labour but could not release it, and the same concept now has been utilised for the TV show. His assistant for the film was Guroudev Bhalla, who is now turning producer with Udnn'. Bhatt said, "Through Udnn, we hope to create an advocacy for the liberation of women as they fight against injustice. Chakor is a young girl who wants to fly even though she has been mortgaged while she was still in her mother's womb. She finds herself pitted against the entire world as she stands tall against a practice which cripples human aspirations." The tale of freedom will launch on 18 August, airing at 8:30 pm, from Monday to Saturday. It will replace the popular show Madhubala' that went off air on Saturday. This week, Colors will be airing 45-minute special episodes of its two popular shows, Sasural Simar Ka' and Balika Vadhu', to fill in the slot. Colors CEO Raj Nayak said, "We at Colors have always taken the baton on creating awareness on social issues since the channel first launched six years back. Udnn' is our newest attempt to highlight issues and practices which continue to plague our country even today. Through Chakor, our young protagonist, we are looking forward to creating awareness about bonded labour and its implications on the society and the lives of those who have been affected by it." Udnn' will celebrate the aspirational journey of seven-year-old Chakor as her existence was pawned by her helpless and poverty-stricken desperate family when she was in her mother's womb. Colors will address the social issue of bonded labour, widely prevalent even today. Colors weekday programming head Prashant Bhatt added, "Social issues like bonded labour is widely prevalent even in 21st century urbanised India and needs to be brought to the fore and fought against. Chakor's rebellious yet endearing nature proves that simplicity and innocence together will make for an attractive viewing proposition for audiences. In Chakor's story that represents the unrealised hopes of countless Indians, suppressed by this barbaric practice of bonded-labour, viewers are sure to find an inspiring story of hope and resilience." Produced by Dhaval Jayantilal Gada and Guroudev Bhalla Productions, the show has been written by Robin Bhatt and Javed Siddiqui. Set against the rustic backdrop in the hinterland of Uttar Pradesh where bonded labour is dominant, Udnn' will bring to light the innocence of a young but sharp-minded child, whose zest for life strengthens when faced with challenges at the hands of the Rajvanshi family headed by the zamindar Kamalnarayan. Caught between the social divide of the rich and the poor, the story of Chakor takes flight amid a restrained childhood with her parents Kasturi and Bhuvan, and growing up in a zamindar's household she has been pledged into. Producers Dhaval Jayantilal Gada and Guroudev Bhalla stated, "A lot of research has gone into ensuring that the story is told in the right spirit and we have worked closely with NGOs fighting against bonded labour to ensure realistic representation. In our endeavour to bring alive a true-to-life story, we have maintained an authenticity in treatment ensuring it's relatable across all aspects including visual conceptualisation, scale and narrative." The initial episodes of the show will focus on Chakor's relationship with her warm-hearted mother Kasturi, her under-confident father Bhuvan and her strong-willed younger sister Imli. As she turns seven, she moves into the home of the cruel and short-tempered zamindar Kamalnarayan Singh and his shrewd authoritarian wife Rajnandini Singh. Chakor finds solace in Shakuntala Singh, the zamindar's mother. It stars Spandan Chaturvedi, Sai Deodhar-Anand, Rajiv Kumar, Sai Ballal, Prachee Pathak, Suhasini Mulay and Tasheen Shah. The show will see a 360-degree marketing campaign across India which will leverage all mediums like outdoor, on-air, radio and digital.
Read more at: http://www.televisionpost.com/television/mahesh-bhatt-conceptualises-show-for-colors/ | TelevisionPost.com
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Coming from Mahesh Bhatt it may be an interesting show to watch out for.
Edited by aparnauma - 11 years ago