Recall the last big heroine launch you heard of? It would be Deepika Padukone (Om Shanti Om) or Sonam Kapoor (Saawariya) perhaps. On the other hand, you hear of a new hero being launched almost every single Friday. Take for instance Subhash Ghai's film Black & White. Pretty much every one knew that Anuraag Sinha made his debut in the film. His face was splashed on magazine covers, on hoardings and there were numerous television appearances. But did you know that his romantic interest in the film, Aditi Sharma was also doing just her second film and had actually won a national acting contest?
"It's not that heroines don't get launched in Bollywood, it's just that they don't get the kind of mileage that heroes do. Bollywood is still very male-dominated. Male leads like Ranbir Kapoor, Anuraag Sinha or even a Neil Nitin Mukesh get more mileage than the female leads," says trade analyst Amod Mehra.
Aditi admits that she didn't get as much limelight as she expected. "Sometimes heroines do get a raw deal. Of course, there are some who get a good project in hand. I did get to learn a great deal doing Black & White, but I didn't get anywhere near the publicity and attention that Anuraag got —which was justified to an extent, because it was his film."
Sonam agrees that she was one of the fortunate few who got a celebrated launch. "Not every girl can dream of getting a Sanjay Leela Bhansali film as their debut. I was lucky," she admits. Of course, a part of her luck does come from the fact that both she and Ranbir come from filmi backgrounds.
Interestingly, it's not just about making a splashing debut, but even when it comes to money matters, male actors score higher. Ranbir's fee apparently is more than that of girlfriend Deepika, though her debut film was a much bigger hit than his.
Film-maker Ravi Chopra however sees a different problem altogether here. "It's not that we don't need new heroines, but there are not enough of them. Girls come to films from a modeling or a filmi background. Where actresses from theatre are concerned, they don't suit the needs of a conventional Hindi film heroine," he ends.
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