Ash certainly wants to cash in on brand '

The Bachchan bahu is back at work, and is going to make the most of the opportunities she is getting. Back from their honeymoon, Abhiash have been bombarded with offers for endorsements and films, but they are not biting the bait yet. Only Ram Gopal Varma's Sarkar 2 is on anvil. The Bachchans understand that Abhiash as a combo is a bigger brand than even the biggest banners in the industry, so they have even put the mighty Chopras on hold.

Aditya Chopra, shrewd businessman as he is, was one of the first to approach the golden couple with a script that he'd worked on himself. Abhsihek was willing to sign the dotted line, but Aishwarya apparently wasn't too happy with her role and the gumption to send Adi back to the writing board to work on his script. Usually you wouldn't see the Chopras taking such suggestions from their actors kindly, but this time, riding on the low of two successive failures at the box-office, they had to rethink their strategies and bear with Ash's tantrums. While Abhishek might be basking in his woman's resilience, Ash is making sure she gets nothing but the best, something she believes she rightly deserves. She only settled for the best when it came to matrimony, didn't she?

Aamir matches wits with Jiah over chess

Jiah Khan is the most talked about name in Bollywood after Aamir Khan signed her for his remake of Ghajini. But even before the film's set to roll, you can see the healthy camaraderie between Aamir and his leading lady developing. Of course, we mean it in the professional way, as Aamir has taken it upon himself to educate Jiah about International cinema. The other day he dispatched a box full of DVDs to be dropped at Jiah's residence, for her to watch and understand the nuances of movie making. Aamir who's an avid chess player seems to have found a playing partner in Jiah, who was a chess champ in the making while growing up in London. The two have been seen matching wits at Aamir's office. One word of advice for Jiah though, maybe she'd not want to beat Aamir at his own game. Not very easy to bruise Aamir's ego and get away with it.

(Snippets by Chaya