The Shah Rukh Khan Phenomenon
"Shah Rukh Khan is Shah Rukh Khan." "There's no one like Shah Rukh Khan." "Nobody can match Shah Rukh Khan's Popularity." These and similar statements are commonly heard. And not just in the film trade but also among the general public. What is it that makes Shah Rukh Khan so different from the others of his ilk? Why in the last 15 years have we never had any actor who has had the same fan following and who could clearly step into his shoes?
What is it that really has made Shah Rukh Khan stand above all the other stars who've come after the superstar first made an appearance on the screen in 1992 in Deewana?
Quite simply, Shah Rukh Khan's string of box-office hits! One after the other, the actor's films hit the jackpot with such alarming regularity that in the nineties and 2000's, Shah Rukh Khan became the safest bet for producers, distributors and exhibitors alike. I use the world alike to differentiate the scene that existed when Shah Rukh Khan is the numero uno and the one that exists now.
For instance, a Salman Khan today may guarantee mega-bucks for the producers of his films but there's no like guarantee that distributors and exhibitors of his starrers will also make money. As in the case of most of his releases before his latest, Tere Naam. While producers of Salman-starrers made table profits, distributors of his films burnt their fingers rather badly when those films flopped. It was after almost two-three years that everybody associated with a Salman-starrer made money in Tere Naam.
Ditto in the case of films of other topline stars like Aamir Khan or others like Ajay Devgan, Akshay Kumar, Sunny Deol or, for that matter, anybody else. Why, even current heartthrob Hrithik Roshan's films such as Aap Mujhe Achche Lagne Lage and Na Tum Jaano Na Hum entailed heavy losses to its distributors. That is not the case with Shah Rukh Khan Flicks.
Secondly, merely the superstar's name is enough to draw in the crowds into cinemas in any given day. Today, no hero can boast of such charisma as to lure the audiences to theatres on the sheer strength of their names. Salman Khan's home production, Auzaar and Hello Brother, could not even manage decent houses on the opening day, leave alone full houses. Aamir Khan has never really drawn initial crowds; his starrers usually pick up by word of mouth publicity if they are good. Even action heroes like Ajay Devgan and Akshay Kumar had had to remain content with dismal opening of their flicks on more occasions then one. But the Shah Rukh Khan magic is one of a kind. Whether it was Aziz Mirza's Raju Ban Gaya Gentlemen in 1992 or Yash Chopra's evergreen Darr in 1993, Rakesh Roshan's multi-star cast Karan Arjun in 1995 or Aditya Chopra's All Time Blockbuster Dilwale Dulhania Le Jayenge in 1995, Shah Rukh Khan's first film with Aishwarya Rai - Josh - in 2000 or Farah Khan's biggest entertainer, Main Hoon Naa in 2004, the two common features in all these hits were Shah Rukh Khan's towering presence in them and a bumper box-office initial draw. Yes Boss, Pardes and Dil To Pagal Hai made 1997 a memorable year for the King Khan. The following year may not have been as good but Shah Rukh Khan, nevertheless, did deliver massive hit Kuch Kuch Hota Hai in 1998. The next decade was equally exciting for the superstar. Josh, Mohabbatein, Kabhi Khushi Kabhie Gham, Hum Tumhare Hain Sanam, Devdas, Chalte Chalte, Kal Ho Naa Ho, Main Hoon Naa, Veer – Zaara, Kabhi Alvida Naa Kehna and Don - The Chase Begins Again is some of the actor's great hits of the first and second half of the 2000's.
Of course, when Shah Rukh Khan has reigned supreme, films did have to face the opposition of video and cable piracy. Cinema going was the expensive form of entertainment for the masses that identified with the Lover Boy image of Shah Rukh Khan. Still Shah Rukh Khan delivered Hit after Hit.
Yet another factor that went in Shah Rukh Khan's favour in making him the darling of all sections of society was his unbelievable versatility. It is not for nothing that the King Khan became a superstar. Although he was adored in Lover Boy roles, Shah Rukh Khan never let down his fans in Action films like Karan Arjun, Ram Jaane, Josh and Main Hoon Naa. Yes Boss and Baadshah come to mind instantly when one thinks of Shah Rukh Khan's flair for comedy. With equal ease, Shah Rukh Khan also played the intense lover as in Darr and Anjaam. For Art Lovers there was Asoka, Swades and Paheli.
The range which Shah Rukh Khan portrayed in his performances remains unmatched. Today, films do businesses of Rs 10 and 15 crores it is considered good, but Shah Rukh Khan Movie's continuously do business of 30 Corer's+.
Shah Rukh Khan is also the last star to have had a universal appeal that cut across geographical boundaries. Whether it was the man on the street in Ludhiana in the North or Latur down South, whether it was a company executive in Porbandar in Western India or a college student studying in Patna in East India, the fondness for Shah Rukh Khan is the same. Today, a Sunny Deol runs more in Northern Indian because of his action image; a Akshay Kumar is a hot favourite of U.P. and Bihar whereas an Aamir Khan flick generally records dull collections in Bihar. That is to say, Shah Rukh Khan's charm affected the audiences in the North, South, East and West with equal intensity. Not just in India, but across the seven seas too, Shah Rukh Khan reigned supreme. His super-hit stage shows bore testimony to his immense popularity the world over.
Today when jubilees are difficult to get, Shah Rukh Khan's films celebrated genuine silver, golden, diamond and platinum jubilees. Mohabbatein in 2000 celebrated silver jubilee in as many as 9 cinemas of Mumbai, a record unparalleled! From 2000 onwards Shah Rukh Khan has 19 releases out of which 5 of his Movies completed Silver Jubilees, 2 Golden Jubilees, 1 Diamond Jubilee, 1 Platinum Jubilee and 3 100 Days. Whereas Dilwale Dulhania Le Jayenge turned out to be the highest running movie of Indian cinema 600 weeks+ (12 Years).
It is not that only Shah Rukh Khan good movies were successful. Even the actor managed to make successes out of ordinary films like Anjaam, Ram Jaane, Army and Hum Tumhare Hain Sanam. Shah Rukh Khan star power can be seen from Super Hit Don – The Chase Begins Again. It was the most worst reviewed movie of 2006, still it collected 51 corers in India and 110 corers Worldwide. Phir Bhi Dil Hai Hindustani, Swades and Paheli which are termed failures by media for producers, distributors and exhibitors it was successful ventures.
Did you know?
1. Shah Rukh Khan is the only actor who gave at least one successful every year since his debut in 1992 Deewana till 2006 Don - The Chase Begins Again.
2. Shah Rukh Khan has acted in 4 films directed by Aziz Mirza (Raju Ban Gaya Gentlemen, Yes Boss, Phir Bhi Dil Hai Hindustani & Chalte Chalte). Rakesh Roshan (King Uncle, Karan Arjun & Koyla), Yash Chopra (Darr, Dil To Pagal Hai and Veer – Zaara) and Karan Johar (Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham & Kabhi Alvida Naa Kehna) directed Shah Rukh Khan in 3 films each respectively. Abbas – Mustan (Baazigar & Baadshah), Aditya Chopra (Dilwale Dulhania Le Jayenge & Mohabbatein), Ketan Mehta (Maya Memsaab & Oh Darling Yeh Hai India) and Rajiv Mehra (Chamtkar & Ram Jaane) directed Super Star Shah Rukh Khan in 2 films each respectively.
3. Shah Rukh Khan has won 13 Filmfare Awards, Out of which 6 has been Best Actor Baazigar, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Kuch Kuch Hota Hai, Devdas and Swades, 2 Critic's Kabhi Haan Kabhi Naa (Performance) and Mohabbatein (Best Actor), 2 Power Awards, 1 Villain Anjaam, 1 Debut Deewana and 1 Special Award Swiss Consulate Trophy.
4. Shah Rukh Khan was the 1st actor to win all popular awards for Devdas (Filmfare, Screen, Zee, Sansui, Bollywood Awards & IFFA), which was next year matched by Hrithik Roshan for Koi Mil Gayaa.
5. Shah Rukh Khan is the only actor who has given maximum hits with debut directors. Raj Kanwar (Deewana), Aziz Mirza (Raju Ban Gaya Gentlemen), Aditya Chopra (Dilwale Dulhania Le Jayenge), Karan Johar (Kuch Kuch Hota Hai), K.S.Adhiyaman (Hum Tumhare Hain Sanam), Nikhil Advani (Kal Ho Naa Ho) & Farah Khan (Main Hoon Naa).
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