King Khan: Is the Magic Fading? - Page 67

SRK's kbc HAS created historic numbers in indian television. I myself read an article abt it in KBC forums. Wait i'll find it and pm u, or do uw ant me to post it here?

Post it here if u can, I would like to see it as well, I watch KBC everynight its aired in the US! 😃

Originally posted by: amna malik

SRK's kbc HAS created historic numbers in indian television. I myself read an article abt it in KBC forums. Wait i'll find it and pm u, or do uw ant me to post it here?

Well,DO post it..If I was wrong,I would have no qualms in admitting that😊

As ar as I know,KBC 1 opened to higher TRP's,and sustained well initially too....KBC 2 too opened to high TRP's,but couldnt sustain the TRP's...KBC 3 opened to slightly less TRP's than KBC 2,but could sustain.....

Here u go. The article i was talking abt

KBC 3 creates new record

AL CHOUGULE
Posted online: Friday, February 16, 2007 at 0000 hours IST

Following its cracking opening-week performance, KBC 3 with Shah Rukh Khan as host, has reached 47 million viewers in the second week, which is ten million more than the show's first week reach of 37 million individuals. The show opened with 12.3 TVRs and for the first week it delivered an average TRP of 9.7. For the second week, according to TAM Media Research data, KBC got an average TRP of 9.1. In comparison KBC 2 which was a weekend show had opened with 19.75 TVRs and reached 18 million individuals. "These are historic numbers," says Star India's Vice-president Ajay Vidyasagar. "In the history of satellite television in India no show has delivered such eyeballs and achieved such widespread reach in just two weeks." Vidyasagar says KBC 3 is a much bigger success and apart from the content the Shah Rukh Khan factor has clearly swayed the mass audience in its favour. "It is a sign of good content winning, maturing of audience in the cable & satellite homes and the increased reach of satellite television besides of course SRK effect which is showing clear signs of picking up further in coming weeks. People are beginning to love him for his warm, breezy, funny and tongue-in-cheek humour and style of anchoring," says Vidyasagar. What's more, in two weeks spread over eight episodes, KBC has also racked in Rs. 24 crores in advertising revenue. Besides raking in mega bucks in ad sales, the show has also taken STAR Plus' 9 to 10 pm slot to a new high. Before the launch of KBC it was a neck-to-neck fight between STAR Plus and Zee in the 9 to 10 pm slot with STAR's channel share at 17 per cent against Zee's 16 per cent. In two weeks the game show has helped the channel increase its share from 17 to 31 per cent while Zee's share has gone down to 14 per cent. Ever since the first week's TRP figures were released by TAM on Friday last week, there has been a constant comparison between SRK's KBC and that of Bachchan's KBC 1 and KBC 2. The comparison is clearly aimed at gauging whether SRK's KBC is a hit or flop over that of Bachchan's two seasons. But such a comparison is not only unfair but also unjustified simply because the whole market reality and reach of satellite television has undergone a sea change in the past seven years. Much water has flown under the bridge between July 2000 when the first edition of the show was launched and January 2007 when the third season of the show with SRK opened. To understand the TRP numbers in proper perspective one needs to understand the cable and satellite television's growth in terms of reach, market, audience profile and time spent on show/s as well as the changes in the size of the sample size, geographical spread and methodology used by TAM to calculate TRP numbers.

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For instance, between 1997 and 2002 the panel size (number of PeopleMeters) was 3200 but post- National Readership Survey (NRS) 2002, the panel size was increased to 4800 covering all cities, regions and towns with one lakh-plus population. Post-NRS 2005 which had thrown up drastic changes in market reality, the panel size has been increased to 7000 PeopleMeters, covering 151 cities from the earlier 73. In 2000 there were 25 million cable and satellite homes. KBC 1 which opened with 10.7 TVRs was watched by about nine million viewers. In 2005 there were 45 million cable and satellite homes and KBC 2 reached 18 million viewers in the opening week. Today there are 65 million cable and satellite homes and KBC reached 37 million viewers in the first week and 47 million in the second week. "There is no denying that KBC 3 has got more eyeballs but that's also because the reach of satellite television has increased substantially, nearly three times the number in 2000," says TAM Media Research's Corporate Communication Manager Siddhartha Mukherji.

According to Mukherji, comparison is based on individual perception. "Comparison was bound to happen because KBC was synonymous with Bachchan. The first week was a testing time for Shah Rukh. It took him some time to warm up and connect with viewers who were used to watching Bachchan as the host," says Mukherji. "But the industry was interested in knowing how SRK's KBC opened and whether it is a hit or flop. There are 100 factors that determine TRPs which in turn determine the fate of a show and one week is too short a time to pass a definite verdict. But people were in a hurry to judge it." TRPs, according to Siddhartha, are determined by reach and time spent. "But there is no doubt that KBC has reached more viewers," he adds. Thus when it comes to getting eyeballs KBC 3 has scored a clear victory over the previous two seasons of the show.

Wow, thank u for posting!

So is the magic fading, NOPE, its only getting better! 😃 😃

Hi All,

To be quite honest i've never been a big fan of SRK he has given some good films over the years but he has never done anything different EVER, comparing him to Big B is stupidity,as for him behaving insecurely at the awards hes always been insecure hence his attempts to up himself on every ocassion.Now he is being compared to Hrithik and Abhishek so he had to do something as for him putting Amir down, hes always been insecure when it comes to him because he knows that he has done nothing remotely as different and as brilliantly as Amir Khan has, so hes trying to defend his ego.

Are you guys aiming for a century? 😃 😆

88 pages, we should have a book '88 pages on srk's fading magic' or 'analyzing srk's behavior' or 'reading srk's mind'. 😆 😆

Come on, srk has always been like this.... always saying, I am the best and what not... I think it is funny rather than being boastful... he always has that shy/naughty/ 'I am demented' in srk's word smile on his face when he says this kind of stuff.... I find it amusing!! 😊

All of us can only speculate what is going on in srk's head or why he is behaving as such..... maybe he is only projecting a 'witty, boastful' image ....though it takes skill to even potray that 😆 ..... when ever I have read his 'serious' replies in paper or heard otherwise... he comes across as a very mature and intelligent man. I loved his comment on kwk about the media, and his talk about responsibility. He diddn't blame the media for misreporting or anything..... he said, 'i used to wake up and read the paper to find out if I am fighting with anybody/ just to keep papers away from his kids' .... and maybe he has just stopped taking all the nonsense seriously, and hence can joke about all.

Eh, why am I even typing this? 😕 ... bottom line, one can't really judge the actors or others, esp. when we have had no contact with these people... not can we say for sure that srk is being insecure adn what not...only speculate. And some of you are digging too deep into his behavior.... so not worth going beneath the surface ... I doubt there is anything there. 😆 😆

P

OMG!~ Your post amde em think..and look at the other side of things..i don't think SRK has lost his magic and i hope he doesn't either too, because he does deserve it and I love him as an actor, but his comments about his popularity even made em think that he was doing to much, espcialyy when he was commenting on Kran johar hugging Abhi..as in saying he feels left out.
But i think it was script or something he was reading and htey try to make these show's extremeley funny..in which SRK succeeded i think, esp when Saif has to cancel..I think SRk atleast desreves a clap for trying to do the work of 2 anchors by himslef. If Saif was him I'm certain he would not have said that much..it would have been mroe about him and Saif teasing other actprs but not comaparing the actors to themsleves.

👏 👏 No matter what i think SRk did the best in making the awrads night hilaarious. Espcially on his own!!!!
I think all the comments were just jokes or amybe even scripts!!!!!!

I don't think eh has lost his magic at all, and i re-gainsthat eagerness to be even betetr in the future very soon!!!!
Luv ya..

Ouma