The teaser was really good. Something that you know would be fun to watch on the big screen. But everything after the teaser has been meh. So unless the trailer is solid it might not be that big box office bonanza everyone is hoping it will be.
The latest strategy is to release the trailer a week before the movie and hope the hype and momentum of trailer carries into advance booking and opening weekend numbers. But again, trailer has to be WOW!
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