PR alert: Why Gehraiyaan could be a game-changer for Bollywood

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Posted: 3 years ago
#1

Deepu- please stop!!


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Bollywood is currently caught in the one-trick pony mindset. The success of Pushpa: The Rise has suddenly woken up the B-Town giants from their deep slumber and made them smell the coffee. Now everyone wants to heap praise on South actors, remake South films and make reels on Oo Antava. But we are laying our bets on this phase to end soon, very soon. The one film that might break this rut is Gehraiyaan. Yes, it doesn’t have a superhero or an item song, or a Rs 100 crore VFX budget, yet there is something that is immensely appealing in this project. If things turn out well and the film is anything like the trailer we just watched, then Gehraiyaan will be a game-changer for its lead cast - Deepika Padukone, Ananya Panday, Siddhant Chaturvedi and Dhairya Karwa.

Gehraiyaan’s appeal goes beyond the A-list names it boasts of or that smouldering kiss between Deepika and Siddhant. The magic and the juice comes from its captain - Shakun Batra, a director whose sensibilities have been on point so far. Even though the 2012 release, Ek Main Aur Ekk Tu didn’t work at the box office, despite an A-list cast - Kareena Kapoor Khan and Imran Khan, Shakun’s take on relationships came across as real and fresh. His 2016 film, Kapoor & Sons, was groundbreaking in being able to weave an LGBT narrative so subtly and beautifully in what was marketed as a mainstream commercial effort. Shakun’s Gehraiyaan, from what we hear, is perhaps his darkest take on the subject of love and longing. In a space crowded with remakes and dubbed films, Gehraiyaan has the potential to punch us in our emotional gut and fill the large void of a story that resonates with everyone who fell in and out of love.


https://www.indiatoday.in/movies/standpoint/story/why-gehraiyaan-could-be-a-game-changer-for-bollywood-1902308-2022-01-20?utm_source=pocket-newtab-intl-en

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791198 thumbnail
Posted: 3 years ago
#2

Yes because the audience has nothing else to watch on Amazon prime, Netflix, Hulu. They’re gonna sit at home on a Friday night in this pandemic and rush to subscribe to Amazon Prime just to watch a film with Deepika and Ananya in it. Humko chutiya samajhte ho ka?

priya185 thumbnail

Comedy Crew

Posted: 3 years ago
#3

Why are all PR articles automatically by Deepika😆

pathaka thumbnail
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Posted: 3 years ago
#4

Is someone butthurt from the whole 83 vs pushpa thing?
I see no other reason to bring in pushpa …gehraayian has nothing to do with pushpa

Autumn_Rose thumbnail
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Posted: 3 years ago
#5

Yeh zyda nai ho gaya 😂

1134270 thumbnail
Posted: 3 years ago
#6

Originally posted by: Chameli_billi

Yes because the audience has nothing else to watch on Amazon prime, Netflix, Hulu. They’re gonna sit at home on a Friday night in this pandemic and rush to subscribe to Amazon Prime just to watch a film with Deepika and Ananya in it. Humko chutiya samajhte ho ka?


I am afraid Squid games record isn’t safe anymore 😭

oh_nakhrewaali thumbnail
Posted: 3 years ago
#7

*insert bhaisaab yeh kuch jyaada nahi hua gif from gangs of wasseypur*

Maroonporsche thumbnail
Posted: 3 years ago
#8

Deepika is embarrassing lol

MaalGang thumbnail
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Posted: 3 years ago
#9

It’s called MARKETING What do you guys think the role of a PR team in the entertainment is? Why are you guys so adamant in making PR looks bad when it’s a standard in every music or movie industry? Their job is literally to HYPE. I don’t see the problem here they are hyping their client. Every PR does that.

Edited by MaalGang - 3 years ago
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Posted: 3 years ago
#10

I swear every movie in Bollywood is labeled “gamechanging” these days

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