A singer in india has always been considered a vocal instrument but in west a singer is a brand of himself micheal jakson outshine tom cruise popularity but in india a sonu nigam or arijit singh xyz can never become as big as shahrukh or salman etc why is that so ? considerably in india Sonu nigam is a greater talent than some of these actors his live concerts are full of energy but he can never compete the popularity of indian actors but if he belonged to west he would have been a brand of himselt or next to Micheal jakson thing ....so why india never give much importance to singing talent as an individual brand ,,they only see a singer that he is suiting shahrukh or salman face or not , rafi is better with amitabh or kishore etc etc ,,,,why is this a general mentality for indian singers which is not the case in west .....
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