Did Imtiaz put a gun to SRK and Anushka's head and force them to accept the movie? No right, so they are as much to blame.
What did they see in it? Imtiaz has been an absolutely horrid director for 10 years. I don't understand the surprise. Anushka's character seems to be the same as in every other film she's played. I guess that is all she likes in a movie + name of a good director. SRK just told Imtiaz to make a happy film and let it be.
I also want to know who approves films at RCE?? Do they just blindly do what SRK chooses and never analyze anything on their end? Do they not set a proper budget? The whole marketing team should anyways be fired as they are truly terrible. It seems as if RCE doesn't really understand the movie business.
KKR was doing horribly until SRK chose to step back and hand off the reins to the new CEO they brought in. It's time SRK bring in a think tank or something, because clearly they have no idea about scripts, stories, or screenplays. They still believe those are useless.
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