This article was written in "Hindu" by Tamil Movie reviewer. Their industry is facing same problem as Bollywood. Content movie are not working, footfalls are failing. Stars are inflating profit leaving distributors holding proverbial bag.
I don't appreciate how people jump to conclusion that this article is written for Bollywood when the reality is Bollywood has been completely mum on BB2 (apart from KJO's kids who are waving their papa's flag). Like they did with Sairat (a movie with even better cost - profit ratio- 4 crore cost vs 110 crore BO and no dubbing) with exception of enthusiastic cheerleading by content movie lover Aamir and ubiquitous KJo who brought the rights.
BB2 has no content, only trimming. Without poor Aamir to do cheerleading, who is left??? đ đ
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