Dear Zindagi Review and BO thread - DT Note P 60 - Page 62

Watched #DearZindagi ,such honest n brilliant performances by @iamsrk @aliaa08 superbly executed by director Gauri Shinde

For my sister to say she loved #DearZindagi ... is it!! She is brutal to the core!

The brilliance of @iamsrk's performance in #DearZindagi lies in him making us forget that he's also part of the cast. Superbly restrained.

Every kid is a Kiara deep inside with no Jug beside. Life is about going from #JustGoToHellDil to #DearZindagi !! Hungover dear @iamsrk !!

Now I can sleep better coz my "friend" is feeling better after watching @gauris 's brilliant film... DEAR ZINDAGI @iamsrk @aliaa08

Go @gauris Go #DearZindagi turning the box office into its personal piggy bank-fab reviews!thrilled for you and the wonderful @aliaa08

Want to know what Kaira and I talk about? Join us for a #DearZindagiSession in cinemas.

Dear Zindagi had a decent Monday with a fair hold at around 4.25 crore nett. The film covered a lot of ground over the weekend and the film had to come down to the level of the content of the film and that is what happened on Monday. The inflated weekend numbers due to the star power could never hold as a film of this type has never crossed 5 crore nett on Monday and Dear Zindagi needed that and more for a 40% hold.

The film may not appeal to many but the business model has worked in a big way as profits on this are bigger than other successful films with limited appeal like Neerja and Pink. The film will close with recovery of over 75 crore from all revenue sources while hardly any niche films hit 50 crore. Its also likely that it will follow the path of Neerja and Pink on television and emerge a disaster even though Shahrukh Khan is there as these type of films have no life after the 4-5 week theatrical run is over. The collections for the first four days of Dear Zindagi are as follows.

Friday - 8,75,00,000

Saturday - 11,25,00,000

Sunday - 12,50,00,000

Monday - 4,25,00,000

TOTAL - 36,75,00,000

The North India market had hinted that it was not going to get those holds with a 30-40% drop as a multiplex film needs North India to be strong as these markets hold very well after the weekend. Normally these types depend on word of mouth but here the job was done over the weekend. The first week is likely to close around 46-47 crore nett which despite weekdays having ordinary collections is a big number.

#DearZindagi passes the crucial 'Monday test'... Fri 8.75 cr, Sat 11.25 cr, Sun 12.50 cr, Mon 4.25 cr. Total: 36.75 cr [1200 screens].