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Boxoffice is most unpredictable, but that's the beauty of this business. Agree, M.S. DHONI - THE UNTOLD STORY was expected to open very well at the ticket counters, but the stupendous start and the fantastic opening weekend has stumped many naysayers within the industry. The film fraternity is in a jubilant mood and why not? It's completely justified, we have every reason to rejoice.
What came as a surprise was the superb start M.S. DHONI - THE UNTOLD STORY embarked upon. The trends were similar to any keenly anticipated film of top stars. It's a norm for Salman Khan, Aamir Khan and Shah Rukh Khan starrers to start with a roar and collect massive numbers on the opening day and at the conclusion of the opening weekend, but for a film starring Sushant Singh Rajput to put up a gargantuan Day 1 and an equally power-packed opening weekend total is unimaginable, frankly.
Clearly, Brand Dhoni is the biggest USP in this case.
Having said that, I'd also like to add that a popular brand needs to be complimented by strong content to sustain after the initial euphoria subsides. Sushant Singh Rajput's award-worthy act coupled with Neeraj Pandey's finesse in narrating the inspiring story of a much-revered, celebrated sportsman and of course, the skilful writing of the film contributed in making the audience clap, cheer, roar and turn the theatres into stadiums.
A film like M.S. DHONI - THE UNTOLD STORY falsifies and negates several myths prevalent within the film industry. Sample these: Sports films have their limitations, they don't work universally... Only an A-lister can draw massive crowd at cineplexes... Lack of popular songs or a film devoid of action can never ensure a humongous start or big numbers... A masala-less movie will find few takers... Run time of 3 hours is a strict no-no in today's times... Well, the eternal pessimists were proven wrong and how!
The remarkable opening weekend numbers of M.S. DHONI - THE UNTOLD STORY reiterates the fact that the audience " the paying public " is the final judge. For moviegoers, who shell out money from their pockets to buy a ticket, an engaging story narrated adroitly is a must. The star power is mandatory, but, like I keep saying every time, having a big star helps on Day 1 [Friday] mainly. From Saturday onwards, the content of the film does the talking.
M.S. DHONI - THE UNTOLD STORY has hit it out of the park. It has set the cash registers jingling. Like on cricket pitch, Dhoni is a winner on the big screen too.
Originally posted by: VirusForever
MS Dhoni estimated weekend collections(from rentrak)M.S. DHONI: THE UNTOLD STORY
Fox Star StudiosFrom Fox International Productions and Fox Star, this biopic of the eponymous cricket legend became the No. 2 opener of 2016 in India this weekend with $14.26M on 4,200 screens. This is also the 3rd biggest opening ever for Fox Star. The movie's mass appeal is based on the subject who is a real-life hero at home and across the diaspora. The total frame in India and the UK was $14.52M.Mahendra Singh Dhoni is one of the highest paid athletes in the world and a gentleman cricketer who was captain of India's team, leading it to World Cup victory in 2011. The film, directed by Neeraj Pandey, recounts his life story from the dusty roads of his origins in Ranchi to the sacred grounds of the Wankhede Stadium in Mumbai.
Sushant Singh Rajput, Kiara Advani and Anupam Kher star in the biopic whose trailer generated some 22M views. The film was released in Hindi, Tamil, Telugu, and Marathi versions.
M.S. Dhoni also opened in 256 North American theaters to gross $1.2M there and place 13th among all titles in release.
http://deadline.com/2016/10/miss-peregrine-deepwater-horizon-ms-dhoni-untold-story-india-lord-china-finding-dory-bridget-jones-baby-overseas-weekend-results-international-box-office-1201829684/
M.S. Dhoni - The Untold Story has scored a fantastic first weekend grossing around 62 crore nett in its Hindi format over the first weekend. There was a Tamil and Telugu version of the film which has grossed around 3,75 crore nett which is also pretty decent and better than films like Happy New Year and Prem Ratan Dhan Payo. The collections of the film are excellent all over over barring North India. In North India the film has done good business but has not performed as well as it has in other parts of the contry. Comparing with other films, the weekend is in the same range as films like Bang Bang (Holiday release) and Yeh Jawaani Hai Dewani. It is also a bit unlucky that the huge Gandhi Jayanti holiday fell on Sunday which gave a minimal boost as Sunday is a holiday anyway. If it came on Monday, the film would have really got a big boost.The weekend business of M.S. Dhoni - The Untold Story is as follows
Friday - 20,00,00,000
Saturday - 19,00,00,000
Sunday - 23,00,00,000
TOTAL - 62,00,00,000
The weekend ensures a HIT film despite high costs and the next few days will tell how big of a hit the film can be and whether the industry gets the second BLOCKBUSTER of the year. The trend of the film is better than the weekend numbers suggest as the film did have capacity constraints at major multiplexes due to the length of the film. So although there is not much growth over the weekend the film has recorded high occupancy rates which should mean that the film will hold on the weekdays.
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I liked the first half, but second half was quite bad... they skip a lot about his career and there is too much focus on romance... i would have liked to see more insight into his career in second half... i felt like i was watching second half as spectator...
M.S. Dhoni - The Untold Story (Hindi) has collected well on Monday again with around 7.50 crore nett but the trend is weak as the drop is around 60-65% from day one. If the 7 crore nett plus Monday is looked at as a standalone then its a good Monday but considering how the film went over the weekend its Monday number is not up to the mark. The four day total is good at 69 crore nett beating the first week totals of most films released this apart from five films. The drops have come all over but that issue of huge ratio of collections in South India over the weekend has hit the film with big drops in South India.
The film is still a HIT as the first week should go to around 85 crore nett and then it will remain in cinemas till Diwali. The only issue is that Monday should have been better, a 10 crore nett total on Monday was a top end possibility going by the weekend but realistically it should have been around 9 crore nett which would have been a good hold and a 55% drop from day one.
Despite the film unlikely to go onto to be a big winner it is still commendable that the film will recover its high cost at close to a 100 crore without any face value as far as actors are concerned and no big hit song.
Originally posted by: Jupiters_Cock
M.S.D: The Untold Story Decent Monday But Poor TrendMonday 03 October 2016 23.00 ISTBox Office India Trade NetworkM.S. Dhoni - The Untold Story (Hindi) has collected well on Monday again with around 7.50 crore nett but the trend is weak as the drop is around 60-65% from day one. If the 7 crore nett plus Monday is looked at as a standalone then its a good Monday but considering how the film went over the weekend its Monday number is not up to the mark. The four day total is good at 69 crore nett beating the first week totals of most films released this apart from five films. The drops have come all over but that issue of huge ratio of collections in South India over the weekend has hit the film with big drops in South India.
The film is still a HIT as the first week should go to around 85 crore nett and then it will remain in cinemas till Diwali. The only issue is that Monday should have been better, a 10 crore nett total on Monday was a top end possibility going by the weekend but realistically it should have been around 9 crore nett which would have been a good hold and a 55% drop from day one.
Despite the film unlikely to go onto to be a big winner it is still commendable that the film will recover its high cost at close to a 100 crore without any face value as far as actors are concerned and no big hit song.
Originally posted by: .Lakhan.
10+, in the range of 11-14 cr, even a close to 10 will do, like 8-9 cr. But if it falls below 7, then will be big task to reach 100 cr.
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