SACCHA PYAAR 9.12 DT pg 18
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#MohenjoDaro certified 12A by British censors on 8 August 2016. Approved run time: 153 min 34 sec.
Q. Can Mohenjo Daro and Rustom take a 30 or 35 crore day between then like a Sultan as together they will take up more screens?
A. Its not a holiday and both films do not look like 20 crore nett openers if released solo which will adjust down to around 15 crore nett in a clash which is what they need to get to 30 crore nett. It will probably be around 25 crore nett between then and possibly even less. One thing is sure the numbers will be pretty close with probably not more than 20-25% in it whichever way it goes.
Nusrat Saeed
Q. Do you give either Mohenja Daro or Rustom a chance to do 150 crore nett if fantastic word of mouth?
A. Tough as word of mouth not likely to be equally strong across the country. Also Hritik Roshan has one film over 150 crore and that was solo Diwali release and Akshay Kumar has none so 150 is probably asking too much with clash.
M. Ujwal
Mohenja Daro and Rustom will clash this week and the opening day results will decide the fourth biggest star in the Hindi film industry. The top three places take care of themselves with Salman Khan the reigning superstar followed by Shahrukh Khan in second place and then Aamir Khan in third place. This week we will see a face off between Akshay Kumar and Hrithik Roshan with both of them just behind the Khan's. Hrithik Roshan generally has the better opening day numbers but that is mainly due to better holiday release dates. Both his 20 crore nett openings with Agneepath and Bang Bang were released on a national holiday. The Akshay Kumar release on a national holiday was Singh Is Bling which opened to around 16.75 crore nett.
The films are not the potential blockbuster types like a Rowdy Rathore or Bang Bang which would have made things very exciting but as films are pretty equal in appeal which makes it a clash of equals so the first day becomes about how much the hero can pull as the films themselves are the type that need support of word of mouth and not where the theatrical trailer ensures a big opening. The music of the films also does not boast of a super hit song which helps initial though Rustom probably holds the edge here but this is compensated by the larger canvas of Mohenja Daro. So with everything so equal or cancelling each other it becomes about Akshay Kumar v Hrithik Roshan who are also very close in terms of box office pull.
The clashes lately at the box office are portrayed very falsely in the media where its said both films can co exist and both should do well etc, it even goes to the extent where its says both parties would like the other film to do well which is just not true in the real world. If the other film does well then yours will not or at least not as well and that is a fact and no one involved wants that to happen.
There will be two clashes here the first one will be Akshay Kumar against Hrithik Roshan which will be settled by Friday evening and these heroes have not clashed to finish second best so a lot is at stake for them here. Then there will be the Mohenjo Daro v Rustom clash which determine the better film and this is of utmost importance for others in the team be it the directors, studios or distributors. Again no one has clashed here with the attitude that second place will be okay.
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