Do 'Fan' Groups Have Power to Take Down a Movie?

Originally posted by: LaFUNgA

To some extent YES, not fully, but yes, it definitely DENTS some % of film's collection. Earlier in SINGLE SCREEN Days, no Whatsapp or Facebook, ppl use 2 go to cinema hall & then come back with view, BAD WOM took weeks 2 transfer into low collection.

Nowadays, a 10 am show, by 11 you will have all kind of BAD WOM Msgs spreading like fire on Whatsapp / Facebook, now this ain't that much impact, but it does makes difference in today's time when ppl think twice before going to a multiplex where a group of 4 ppl can cost upto 1000-1200 bucks for that same film.

This i m talking about Big Stars films, hardly 2-3%, may be less may be more. BUT BUT BUT

if u see films like TALVAR / QUEEN / LUNCHBOX, same thing could hamper so big that films like MASAAN / MANJHI couldn't even match the success of above 3 films while they were on same level.

So For Art Centric film, if deliberately u spread BAD WOM, it affects huge, for big stars, it doesn't impact much.