This ad openly displaying her stance and still people are in denial 😆
1. Fair & lovely is having just the name fair , this ad bluntly says WHITE PERFECT and complete skin whitening cream. How much openness the ad need.
2. Regarding brand endorsement those companies pay these celebrities not other way around. They evaluate time to time which celebrity is fit for a brand as per personality , relevant , influence, and fit with the product. Just like a SRK cant endorse Pepsi for whole life. Just like katrina replace Ash in Nakshatra diamond brand .
its just chameleon quality that they change their colour as per situation demand. Just like to win miss world who speak about underprevilaged , blame man , speak about colour-
who can look beyond the barriers that man has set up for ourselves of nationality and colour. the same person endorse whitening cream for few crores and no doubt may change the stance when she loose out any ad. Just like Amitabh saying against cola brand. Now she is fit for prestige presser cooker brand , this product-star endorsement is mutual benefit marriage not for lifetime, it is reality of celebrity and show business. 😆
Edited by Bazigar - 11 years ago
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