R Rajkumar : Detailed Box Office Analysis!!

• Release Date:- 06/12/2013
• Star Cast:- Shahid Kapoor, Sonakshi Sinha, Sonu Sood, Ashish Vidyathi, Mukul Dev amd Asrani
• Director:- Prabhu Deva
• Produced by:- Viki Rajani ( Next Gen Films) and Sunil Lulla (Eros Inernational)
• Music Director:- Pritam Chakraborty
• Release Size :- 2000 screens

R...Rajkumar Detailed Box Office Analysis

Box Office

Opening Day Collections:- 9 cr

Opening Weekend Collections:-29.25 cr

First Week Box Office Collections :-45.6 cr

Lifetime Box Office Collections :- 64 cr

Lifetime Box Office Overseas Collections:- $ 1.7 M (10.3 cr)

Costs

Production Cost:- 43 cr

Marketing Cost (Prints & Publicity) :-15 cr

Total Costs to Recover :- 58 cr

Revenues

India Theatrical Distributor Share:-34 cr

Overseas Theatrical Distributor Share:- 5 cr

Satellite Rights:- 20 cr

Music Rights :- Recovery from physical and digital sales around 6 cr( with T series)

Home Video Rights: - 2 cr

Total Revenue Generated:- 67 cr

Total Recovery :- 67 cr- 58 cr = 9 cr ( profit of 15 %)

Verdict:- Semi- Hit ( Was a decently profitable film for its makers as well as presenters)

Remarks

1. It is Shahid Kapoor's biggest opener (9 cr) beating his previous record (Mausam-6.25 cr) by a huge margin of 40 %.
2. It is Shahid Kapoor's highest grosser till date (64 cr) beating Kaminey (41.92 cr) by a margin of 50 %.
3. It managed to beat the collections of his grosser Kaminey in six days only.
4. Though the film had got bad reviews but it got a roaring response at the box office courtsey the hugely popular music , Shahid Kapoor and brand Prabhu Deva
5. The high costs of the movie were a big deterrent else seeing the box office result it would easily have been a hit
6. The film had got very good response from B and C centers which was quite unlike Shahid Kapoor's films.
7. No body lost money on this movie. Everyone from its makers to presents to exhibitors to distributors managed to make decent profits