KRRISH 3 Updates 3.0 - Page 12

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Bollywood gets bigger with release of Krrish 3

Bollywood is scaling new heights with every release. With Chennai Express, we saw the widest every launch pf a movie in India. Who would have believed a couple of years back that the record will broken in a matter of three months? If media grapevine is to be believed, Rakesh Roshan directed Krrish 3, starring Hrithik Roshan in the titular role, will be released across as many as 500 screens worldwide.



Sources close to the development inform that the superhero Krrish 3 will see the widest domestic release in around 4,200 to 4,500 screens. "Super-hero movies are pretty common place overseas and thus the number of screens abroad may not be very high. The film should release in around 500 to 550 screens abroad at the most," informs a film industry insider on the condition of anonymity.



Independent distributor and trade analyst Suniel Wadhwa concurs and adds, "Krishh 3 is a only successful super-hero Bollywood film after Mr. India. Its popularity as a brand has increased to a point that it is being dubbed in regional languages like Telugu and Tamil which are supposed to be huge markets for this genre. Krishh 3 is the only movie releasing around Diwali and its release strategy can go upto 4,500 screens for domestic markets ( approximatel breake up - Hindi- 4,000-4,200 Telugu- 300-350 Tamil- 200-250 )."



This will be the fourth film starring Hrithik Roshan after Krrish, Dhoom 2 and Jodhaa Akbar to be dubbed in Tamil and telegu.



In August this year, Chennai Express, co-produced by Disney UTV and Red Chilies Entertainment, was released across 3700 screens in India and 750 screens abroad. Later, on October 2nd, Ranbir Kapoor starrer Besharam also got an equally wide release. While Chennai Express went on to break box office records, Besharam could not capitalise on the advantage of the scaled up release and bombed at the box office.



Krrish 3 is the third film in the franchise that started off with the ET (Hollywood film) inspired Koi Mil Gaya which was then followed by the sequel Krrish. Both the earlier films have been blockbuster hits at the box office and trade pundits are hoping for a hat trick from the father-son duo.



The film is produced by FilmKraft and will be distributed by it as well in India. Overseas, the movie will be distributed by Eros International. It is estimated that the distributor picked up the film for nearly Rs 20 crore. The film has been given a U/A certificate by the censor board without any objections. It is a 152 minute film.
http://www.business-standard.com/articl ... 751_1.html