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SRK's Chennai Express overtakes Jab Tak Hai Jaan
Mehul S Thakkar, TNN | Aug 5, 2013, 11.56 AM IST
Cashing in on Shah Rukh Khan's popularity, producers of Chennai Express are all set to show the film in 700 screens outside the subcontinent, making it one of the biggest overseas releases till date.
This surpasses SRK's Jab Tak Hai Jaan, which released in approximately 600 screens.
A source close to UTV told Mirror: "The following week is the busiest for international releases with Eid and mid-term holidays coinciding. Yet, the production house has managed to get such a large number of screens for the film to ensure a wider reach. It is releasing in over 50 countries including some non-traditional international markets like Peru, Morocco, Germany, Switzerland, Austria, France and Israel."
A trade source said: "There are some territories like Germany where Indian movies never worked. However, SRK's popularity in overseas market has encouraged the production house to foray into uncharted territories."
Amrita Pandey, from the international distribution team UTV confirmed the story.
This surpasses SRK's Jab Tak Hai Jaan, which released in approximately 600 screens.
A source close to UTV told Mirror: "The following week is the busiest for international releases with Eid and mid-term holidays coinciding. Yet, the production house has managed to get such a large number of screens for the film to ensure a wider reach. It is releasing in over 50 countries including some non-traditional international markets like Peru, Morocco, Germany, Switzerland, Austria, France and Israel."
A trade source said: "There are some territories like Germany where Indian movies never worked. However, SRK's popularity in overseas market has encouraged the production house to foray into uncharted territories."
Amrita Pandey, from the international distribution team UTV confirmed the story.
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