why didn't Aurangezeb work?

tina59 thumbnail
20th Anniversary Thumbnail Sparkler Thumbnail + 3
Posted: 12 years ago
#1
I thought it was a brilliant film, well executed edge of the seat thriller. Arjun kapoor was great and I was surprised with his acting.
I wonder why that film didn't do well.
was it poorly publicized ?
Anyway it was one of the best movies I saw in recent times

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MoodyFoodie thumbnail
14th Anniversary Thumbnail Rocker Thumbnail + 3
Posted: 12 years ago
#2
The promotions were low-key 🤔
I really liked the movie. How I wish it worked.
TheRager thumbnail
21st Anniversary Thumbnail Achiever Thumbnail + 4
Posted: 12 years ago
#3
The movie was very very poorly promoted.
Haeyeol thumbnail
13th Anniversary Thumbnail Dazzler Thumbnail Engager Level 1 Thumbnail
Posted: 12 years ago
#4
No one knew of it. Not really for the mass.. N the songs were not for the popular
chimchimcher-ee thumbnail
12th Anniversary Thumbnail Sparkler Thumbnail Engager Level 1 Thumbnail
Posted: 12 years ago
#5

Poorly publicized.

Released at the wrong time (During Cannes. So, most of the big reviewers like Masand, Anupama,.. didn't review it. Besides those were the last few days of IPL when Aurangzeb released)

Poor publicity + Wrong timing + 27cr budget... Even good WOM couldn't give a boost to the collection of the movie.

Edited by eeyoretel - 12 years ago
643898 thumbnail
Posted: 12 years ago
#6
Bad music,arjun is just 1 film old,low promotions ,lot of non-saleable stars
IamaPCmaniac thumbnail
15th Anniversary Thumbnail Voyager Thumbnail Commentator Level 1 Thumbnail
Posted: 12 years ago
#7
it could have been a big hit.. with good songs, promotions,PR articles, good led actress...n a better title!
664269 thumbnail
Posted: 12 years ago
#8
low promotions PLUS getting released just after a weak of Ashiqui 2 , which affected its screenings and collections hugely.. i had read also, that aurangzeb shows were being called off and instead A2 being screened .

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