Will The Hype Work For Student Of The Year

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Syed Muhammad Ali

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Posted: 12 years ago

Will The Hype Work For Student Of The Year

Thursday 18th October 2012 10.00 IST

Boxofficeindia.Com Trade Network

Student Of The Year has huge had publicity over the last two weeks and it will be interesting if the hype translates into box office numbers.

It is likely that in places where extra awareness creates extra footfalls the opening will be better but where its all about face value it will it find it hard initially.

There are times when music counteracts the fact there are no big stars in a film but it only works for smaller films as openings don't have to reach high levels.

The last time a film was in a similar positioned film released was Saawariya in 2007 and that film opened very well although it crashed afterwards. The difference was that Saawariya was the launch of Rishi Kapoor's son and had Salman Khan in the film whereas Student of The Year has no star son or big supporting star.

The hype created around Student Of The Year will give the film a chance at the box office as without it the opening could have been so low that a film of its budget would have had no chance. Here it looks like certain multiplexes across the country will collect well on day one with the key being how much it grows on Saturday and can multiplexes outside the metros and A centres contribute well over the weekend.

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Syed Muhammad Ali

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Posted: 12 years ago

'Student Of The Year' to Take a Fine Opening – Box Office Predictions

October 18th, 2012 by Joginder Tuteja

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Sidharth Malhotra, Alia Bhatt and Varun Dhawan starrer Student Of The Year Movie Poster

14 years after Kuch Kuch Hota Hai, Karan Johar is back to a campus affair. The film has been in news ever since it was launched and though it has taken some time to reach the finishing line, the filmmaker and his 'students' have made sure that there has been good enough buzz and curiosity created around it's release for last 6 weeks at the least. Vishal-Shekhar's music has already turned popular and with the trio of Sidharth Malhotra, Varun Dhawan and Alia Bhatt slowly but steadily making it's way into audience heart and mind, one expects the film to find good attention coming it's way.

Though one doesn't quite foresee a bumper cent percent beginning, it is expected that a 50%-60% opening is pretty much on the cards for Student Of The Year and there should be good jump in collections once the word of mouth spreads. In fact in certain metros and premium multiplexes (where the film's young target audience also resides), it could even take an upward of 80% collections.

The film also benefits from the fact that last week has seen a complete drought in arrival of any good movie and while OMG Oh My God! and English Vinglish are also doing well, there are enough screens out there waiting for a quintessential Bollywood flick to arrive in a big way and make it's presence felt. It would be surprising if 'Student of the Year' doesn't do the trick.

Meanwhile Nikhil Advani's animation film Delhi Safari is also releasing on the same day and the makers have basically taken support from social networking to promote the film. Ready for quite some time, it has seen good appreciation coming its way via dozens of screenings that have already taken place so far. Though one can't expect substantial opening for the film that has quite a few prominent Bollywood actors dubbing for it, it may just end up being a surprise release of the season if children catch fancy to it this festive season.

None of that can be expected from Janleva 555 though which is arriving out of nowhere and can't be expected to fetch even an all-India release.