Does 'Ek Tha Tiger' Need Marketing At All? - Page 2

ETT is a winner already

Originally posted by: Koizakapoor

but but but when would a proper trailer be out? and the songs and promos etc, cant waitt 😃

Originally posted by: GoldenDew

^ And Katrina too..

yeh q hain is film main

😆 its needed , a no market or over marketing will lead to disaster

Tiger doesn't need any marketting.

Absolutely no...even his cold shit sells like a hot cake.

um...NO...like masand said...u make a 2 hour long video of salman taking a nap, and it will still be a hit...😆

How is any film supposed to run without marketing? Marketing is the crux of getting the word out and drawing people to a product. The reverse psychology of not promoting, relying solely on the star name recognition, fan anticipation, social media frenzy in essence is just another marketing strategy. It is still a means of marketing a films, except in this case it uses alternative user/audience driven channels rather than traditional channels.

No marketing would mean a black void. Absolutely no word at all. Not even a slip that Salman Khan will be starring in a movie. Not even a whisper on the movie going in production. No marketing would mean that even on the release date, there will be no posters, billboards or words telling anyone that a Salman starrer is playing in the theaters. Perfect complete oblivion.

I dare any movie to make money without marketing. Jeez people, marketing strategy by the name of no marketing would still be marketing strategy.

Salman has never been a big media wh**e like Aamir and SRK anyways. He's never aggressively promoted his movie. He'll do the usual. 2-3 Interviews, couple of tv appearances, a radio interview. No All India trip like Aamir, no tv appearance on every tv show like SRK. Millions of PR articles. Nothing wrong with it, just not Sallu.

YRF on the other hand is going all out. They're the best marketing studio in the Industry and are going to turn it up a notch for ETT. Its going to be everywhere, all the time.

As for the question. No, ETT doesn't need 10-15 Cr Marketing. Salman's a brand, Katrina's a brand and YRF is a brand. Plus the TV channels are going to go crazy speculating about the film.