Srk has had his time and now its long gone. The reson for this is him trying to get involved in too many things. He owns an IPL team, he acts in crappy movies, he runs a production house, dances in weddings and Godforsaken award shows, gets muddled in tax issues, advertises everything from chaddis to soaps-heck in UK Hindi channel, he even appears in an ad for compensation solicitors.
At the age that he is he has to develop a niche audience, but generally over the last few years people are just tired of seeing his uncharismatic, exhausted face just about every where.
Salman is back with vigour and Aamir has his own audience. And SRK is lost in all this- too old to play the Raj roles anymore. He should semi retire in my opinion. Quite frankly with the exception of Chake De his last few movies have been trash.
He has an identity crisis or mid-life crisis, call it anyway you want.
57