Sona Chandi Khao, SRK Ban Jao
Emami, the personal and healthcare major, has announced the launch of its first advertising campaign featuring Shah Rukh Khan for Sona Chandi Chyawanprash.The company has set aside a sum of Rs 80 million for this ad campaign.
Shah Rukh Khan
Says Emami director Aditya V. Agarwal, "The new ad campaign truly communicates the rejuvenating properties of Sona Chandi Chyawanprash. A healthy body and a stable mind are two very important attributes for being successful in life.
Shah Rukh Khan perfectly fits into this definition. His personality and the brand promise of Sona Chandi synchronises well with each other." Prahlad Kakkar has directed the ad film. Sourav Ganguly and Sunny Deol have featured in earlier ad campaigns of Sona Chandi Chyawanprash
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