Tribune News Service
Mumbai, April 14
Jet Airways is all set to unveil a new design and brand strategy on Monday.
Fresh from its acquisition of Air Sahara, Jet Airways Chairman Naresh Goyal is said to be pushing for a rebranding of the airline in the premium category in order to take on Kingfisher Airlines. Goyal has, meanwhile, refuted rumours that Air Sahara would be operated as a low-cost operator.
Sources say, Jet Airways has roped in actor Shah Rukh Khan as its brand ambassador. He is at present on the airline's board.
Jet is all set to to open its European hub at Brussels' airport on May 2.
Naresh Goyal, chairman of Jet Airways, will be present at the contract signing ceremony with Brussels Airlines and Brussels Airport, while Belgian Prime Minister Guy Verhofstadt will be the chief guest.
Jet will also unveil its new Boeing 777 and Airbus 330 aircraft on the occasion.
The airline is expected to begin its daily flight to Newark, US, with a stopover in Brussels in early August. Daily flights to Toronto, Canada, with a stopover in Brussels are expected by the year.
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