Here's the thing. The guy has worked with the channel a bunch, they probably already have a show ready to debut with him as the lead once BB ends, the bias is clear and even the freaking host is distancing himself from the creative team at this point. At the end of the day, the game is rigged for Shukla to win (or at least reach the finale) and nobody can do anything about it. Fine.
My question is - what happens to his image after the show? The truth is, there is a sizable chunk of the audience who is seeing the bias for what it is. When Salman himself takes one tone with the contestants, and a totally different tone with the panelists on the sunday episode - its clear that they are not trying to hide the bias at all. But what is next for Shukla? Only in the last two weeks of TV, he has been exposed as a:
- bully and domineering egomaniac by Asim, who articulated multiple instances of his bullying with Salman himself, who just sat there and nodded
- kaamchor and entitled brat, he himself admitted that he is the youngest of his family and even though he may be older than the housemates, he is used to getting what he wants and saying whatever he feels like (to Asim before they made up). Plus his rapsheet of not doing the house chores is well documented in the show
- insensitive and hypocritical, as shown today by the Aarti situation. Plus, for all his big talk about never bitching about his friends, he was happily nodding along when Sana/Paras/Mahira were talking about Asim and even said he's acting up because he's in love. Plus, Shukla has a whole history of bitching about and laughing along with jokes on Aarti behind her back
- VIOLENT. Don't let the totally random, strategically placed (right after a week of his violent behavior) romance video task fool you. This guy has broken Bigg Boss's sacred rule of no violence allowed in the house again and again and again. Not only did he not get reprimanded, but he actually was given the chance to defend himself in the katghera against Asim, where AGAIN he couldn't defend himself justifiably.
So, from the channel's perspective - I get it, he's a popular guy who they want to cash in on for BB ratings and beyond. But now, after all this shit has happened, his image and aura is not going to be what the channel wants. In fact, his original aura (of the silent, seedhi baak, no nonsense angry guy) is totally dead after seeing him giggling and bitching about Asim - his so called little brother. So, like, what even is the point of promoting this guy continuously? The channel is desperately trying to whitewash him and he is continuous digging his own grave deeper and deeper.