Originally posted by: Armu4eva
Agree but there was always rumor of something replacing Isharo but Isharo has held its trp 0.6-0.7 and is a cheaper show so got extension. So sony might be cutting losses as u mentioned. Imo Jen will not agree for digital ever. She didn't agree for BP which was way more popular (no offense to anyone) so no question for BH which isn't even getting good TV viewership.
I think I mentioned this in a thread a few weeks ago. Sony is in the TRP game. They will slash shows that either aren't bringing in the required TRP or are falling in TRPs, even if for a few weeks. (I think it was TRP thread possibly.)
Anyways, it's exactly what's happening here. Even at it's low 0.6-0.7, IIM is stable. Hence it was extended. The show is doing fine in terms of TRP, it has some good buzz online, and, like you said, it's a cheaper show.
Beyhadh 2, on the other hand, was probably supposed to be a front runner for Sony. The measly 0.5 TRP, which is the lowest across all Sony shows isn't going to cut it for them, even if it's stable. They are being kind enough to offer digital and give a 2 week notice. Sony has slashed shows before with literally no notice.
I don't know if Jen will agree or not, but in either case, Sony will take Beyhadh 2 off air. They are just giving the makers a lifeline to finish the show properly by going digital. Else the makers will need to scramble and finish everything in 2 weeks, which means be ready for major butchering.