What is so special about Prem?

Maniacal Mad MAAhi is planning to get him back using emotional blackmail according to sbs. Choti ANU iske liye deewani hai and hated the idea of him dying. ANUpaMAA is emotionally attached to him. Maa cares only for money and may have sensed it par uski betiyon ko kya chahiye? Na shakal na akal nothing special in him. In fact OG Ruhi served him justice in YRKKH by cheating on him with his own brother.