Aisa Des.. is in for a new makeover &plot

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Posted: 19 years ago
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Sunday, July 16, 2006

Aisa Des Hai Mera on Sony is all set to be revamped as channel heads feel the story just isn't catching on with the audiences and is lagging behind its rival Zee's Kasamh Se. "The serial is neither popular, nor is it giving good numbers," says an industry expert. "And given the fact that Sony as a channel is quite shaken up at the moment. It's imperative that such measures are taken up."

The show, which promised to avoid the usual saas-bahu sagas is now being forced to adopt TV's proven formula due to lack of TRPs. The first in the series of over-done twists-n-turns will be an incident where a father will shoot his daughter on the day of her wedding. "The incident will be the turning point for the entire serial. In fact, I can say it will lead to a new beginning," says producer Manish Goswami.

Sources further reveal that there are lots of other changes which are being lined up. So audiences can be prepared to watch a lot more drama instead of the original plot which revolved around an NRI girl trying to find her roots in India.

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