The actress will host 'Godrej Khelo Jeeto Jiyo', a series of conceptualised games in a home-styled setting, starting June 29 on Star Plus.
'This show is different because I can interact directly with the participants, feel their nerves, give away prizes and make them happy. And TV was an obvious choice because of its wide audience reach,' Soha told reporters here.
On the show contestants will be allowed to team up with a relative or a friend to play a series of innovative games to win the grand prize - a fully furnished Godrej Brighter Home.
Consumers can participate in the show by first purchasing any Godrej product and then sending an SMS giving details about the value and barcode number of the product.
It is being produced by BIG Synergy and sponsored by consumer products brand Godrej.ALSO READ: Kareena Kapoor's loving post for Inaaya's 6th birthday featuring cute moments with Taimur & Jeh