Dedicated to World Earth Day, the channel here Monday launched a special music video titled 'Earth - A Song for Life' and messages by actors Shah Rukh, Preity, Kunal Kapoor, Rahul Bose and Science and Technology Minister Kapil Sibal on the Internet.
The lyrics have been penned by Sameer of 'Sawaariya' fame, Sandeep Chowta has composed the music and Bangalore-based music band Karma6 has lent its voice for the song that inspires people to care about mother earth.
'The sole intention of the music is to inspire viewers and listeners to realize that even one small
Netizens can log on to www.natgeotv.co.in to download the song.
'We are extremely happy that these talented stars have joined us in our endeavour to protect our world,' Nikhil Mirchandani, managing director of National Geographic Channel (South Asia), said in a press statement.
'Music can reach out to people across borders. We were convinced that this would be a unique way to spread the message and inspire the youth to be more environmentally aware .
'The song strikes an emotional chord with the messages, and has an extremely youthful and fresh feel to it. We hope that this anthem will inspire today's youth to do their bit for a better future,' he maintained.
Shah Rukh in his message said he is optimistic the country's youth would succeed in making the earth a better place to live in.
'I believe my children will breathe easier. I believe there will be nicer things around them to look at. I believe they will be closer to nature. I'm a non-cynic,' Shah Rukh said.
'I'm a very positive thinker and I believe in the power of the youth, and I believe in the sensitivity of the youth. I think the youth is going to be very sensitive to the changing scenario around the world and they will put their best foot forward and make our earth a cleaner, greener, nicer and a better place to live in,' he added.
The actors said even small initiatives like discontinuing the use of plastic can contribute largely in bringing a change.
'My message to all those people out there for Earth Day would be - please try saving the planet, you don't have to do a very big thing, all you can do is use as little plastic as you can. So if you don't want Mumbai to drown in the rain or London to have lots of rain or excessive heat anywhere around the world, save it in your little way by using lesser plastic,' urged Preity.
'If one has to go across to the nearby garden for a walk or a jog, why don't you walk (instead of using a vehicle). I think these are the really simple common sense ways that are not head-in-the-clouds unrealistic, but definitely feet-on-the-ground realistic,' says Rahul Bose in his message.
Sibal said: 'Let us preserve nature and thereby preserve ourselves. We can achieve this goal only if we change - change the way we live, change the way we think, change the way we act.'ALSO READ: Karan Johar speaks up on Shah Rukh Khan's Koffee hiatus: Will approach when the time is right