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SET reshuffles Prime Time Shows

With the start of Sony's new show, Kuch Is Tarah, the prime time shows of Sony see a major time change. Check the details here..


Ekta Kapoor's Kuch Is Tarah signals a change of timing in SET prime time band. This modern Balaji love story will start airing at 9 pm from 26th November. As a result, Amber Dhara has been pushed to the 9.30 pm slot. According to Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television, "This has been done to strengthen the unique twins show".

Correspondingly, Virrudh which occupied the 9.30 pm slot has now been shifted to the 10 pm slot. So now we will have two family drama at the same time slot produced by the ex Tulsi, Smriti Irani, i.e. Viruddh on SET and Mera Apne on 9X. Almeida, admitted that "Durgesh Nandini(10 pm) which ended yesterday had failed to attract the viewers. We had made her character too aggressive, hence she alienated herself from the viewers".

In a bid to face new competition (9X NDTV imagine and Zee Next), the channel is gearing up to launch 4 more week day fiction shows in the coming months . Almeida, also said, "Wait for some major news on week end front as well". Will Big Boss return? "Yes, It might happen next year", says Albert Almeida.

Author: Anil Merani
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Ekta Kapoor Smriti Zubin Irani Durgesh Nandini Love Story 

Comments (8)

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Sita 12 years ago Madhuri Dixit is the best i love you Madhuri you are the best.
masin 12 years ago yayyy!!! i luvveed big boss!!
can't wait to see that again!1
**Sanchita** 12 years ago omg!!!!!!!
bigg boss??!!
i love bigg boss!
Kareena's World
Kareena's World 12 years ago yaaaaaah big boss is going to back!!!! so happy!!
sia<3 12 years ago OMG!
sounds so intersecting im excitedd.
~*puja*~ 12 years ago Looking forward to watching Kuch Iss Tarah... comedic love story seems interesting!
angelroses 12 years ago This is not fair on Virrudh it should keep his time this is not fair i wont be able to watch it i dont care about ektas show oh God
-Mansi- 12 years ago luking 4wd 2 it..But AD at 9.30..tats baaad.!
Manasi_16 12 years ago How can they have two Smriti shows running at the same time??????????
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