Salman Khan's Personality Rights Case: Delhi HC directs social media platforms to take action within 3 days

Salman Khan has sought protection of his personality and publicity rights through the Delhi High Court. Following a hearing on Thursday, the court instructed social media platforms to address Khan's complaint within three days. This legal action highlights his efforts to safeguard his image.

Delhi HC addresses petition

The Delhi High Court addressed a petition filed by Salman Khan on Thursday, seeking extensive legal protection against the unauthorized use of his personality traits. The court has directed social media intermediaries to respond to the complaint and take action within three days. A comprehensive interim restraining order concerning other entities involved in the case will be issued shortly.

Salman Khan's petition requests the court to issue directives preventing both identified and unidentified entities (John Does) from exploiting his name, image, voice, likeness, dialogues, and mannerisms. The actor asserts that various platforms and entities are using his identity without permission, potentially misleading consumers and devaluing his brand. He argues that this unauthorized use causes irreparable harm to his commercial and personality rights. His concerns are clearly articulated.

Salman Khan joins the bandwagon

Salman Khan joins a growing list of public figures who have taken legal action against the misuse of their identities on social media. Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Anil Kapoor, Abhishek Bachchan, and Jr NTR are among those who have sought court intervention to prevent exploitation. This trend reflects a broader concern for protecting personal and brand rights in the digital age.

Salman Khan’s work front

Salman Khan's recent filmography includes roles in "Kisi Ka Bhai Kisi Ki Jaan" and "Tiger 3" in 2023, along with a cameo in "Pathaan." In 2024, he made cameo appearances in "Singham Again" and "Baby John." This year, he starred in "Sikandar," which had a decent box office performance but didn't make a major critical impact. He is set to appear in "Battle of Galwan" soon. His career continues to evolve.