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Paresh Rawal says 'Muskurate Raho' as 'Albert Pinto'

The new ad campaign for IFFCO-TOKIO General Insurance..

2008-10-19T11:28:00Z
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After having taken Domino’s Pizza to new heights as the brand ambassador, versatile actor Paresh Rawal will now be seen on the small screen promoting IFFCO-TOKIO General Insurance Co. Ltd. (ITGI), for it’s recently launched advertising campaign.


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IFFCO-TOKIO General Insurance Co. Ltd. (ITGI) is a trusted player in general insurance & has rolled out its new “Muskurate Raho” ad campaign. The campaign which is titled “Albert Pinto kyon muskura raha hain” has roped in Paresh Rawal who will be seen as Albert Pinto. Known to have a mass appeal including all age groups, Paresh Rawal sure is the safest bet they could rely on.

The deal was managed & co-ordinated by Carving Dreams Entertainment Pvt. Ltd, the media consultants for Paresh Rawal.  “Mr. Paresh Rawal has an ability to reach out to the common man. Loved for his recent comic roles, he has achieved a clean image that appeals to the mass and the class alike. We at CDE were convinced that he is an absolute fit for the general insurance brand ITGI and Mr. Rawal instantly agreed to associate with the brand. The audience is bound to like the simply loving Albert Pinto”, said Tanujaa V Mehra, the spokesperson for Carving Dreams.

‘Muskurate Raho’ is the need for Indian Masses in the present day life which is full of risks and tension. Albert Pinto (Paresh Rawal) will be seen in the main brand film and also in the advertisements of other general insurance products of the Company i.e. Motor, Health, Home, etc.

Speaking about the new campaign, NK Kedia, Director (Marketing) IFFCO-TOKIO General Insurance said, “Since IFFCO-TOKIO is a pan-India brand, we wanted to appeal to the masses and Paresh as Albert Pinto was a perfect fit. We are confident that the ad will touch a chord with the people.”


Paresh Rawal


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