Nick, India's leading kids entertainment brand and a part of Viacom 18 Media Pvt. Ltd; has emerged as the leader in the second week running, recording a stupendous growth to 196 GRPS; thereby leaving competition behind by a huge margin. This also catapults Nick to the no. 1 position at an all India level.
Nick's growth has mainly come from unprecedented growth in timespent to 175 min from 144 min in the previous week (the highest ever timespent in the kids category). As per TAM data on week 17, Nick accounted for 9 out of top 10 rated kids' programmes which include hit shows such as Ninja Hattori and Perman.
Says Nina Elavia Jaipuria GM & Sr. VP - Nick India, "At Nick, we put kids first in everything we do and that's truly why we bond best with them. While leadership based on weekly ratings will see its up's and downs, we believe that we are leaders with a clear long term vision for the brand and have the aggression of a challenger to constantly innovate and be relevant to kids".
Going forward, Nick will consolidate its leadership position with a host of programming and marketing initiatives. Kids can look forward to the launch of a huge local animation show that will leave them hooked, along with an exciting new show - Spellz, a show that demystifies magic tricks! Nick will engage kids through the summer campaign – The Big Ninja Fan which will roll out across India all through May across 50 cities. A 360 degree campaign will ensure that Nick touches kids wherever they are.