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Nick continues to reign at the no. 1 position

Clocks a whopping 196 GRPS – The highest in the kids category


Nick, India's leading kids entertainment brand and a part of Viacom 18 Media Pvt. Ltd; has emerged as the leader in the second week running, recording a stupendous growth to 196 GRPS; thereby leaving competition behind by a huge margin. This also catapults Nick to the no. 1 position at an all India level.

Nick's growth has mainly come from unprecedented growth in timespent to 175 min from 144 min in the previous week (the highest ever timespent in the kids category). As per TAM data on week 17, Nick accounted for 9 out of top 10 rated kids' programmes which include hit shows such as Ninja Hattori and Perman.


Says Nina Elavia Jaipuria GM & Sr. VP - Nick India, "At Nick, we put kids first in everything we do and that's truly why we bond best with them. While leadership based on weekly ratings will see its up's and downs, we believe that we are leaders with a clear long term vision for the brand and have the aggression of a challenger to constantly innovate and be relevant to kids".


Going forward, Nick will consolidate its leadership position with a host of programming and marketing initiatives. Kids can look forward to the launch of a huge local animation show that will leave them hooked, along with an exciting new show - Spellz, a show that demystifies magic tricks! Nick will engage kids through the summer campaign – The Big Ninja Fan which will roll out across India all through May across 50 cities.  A 360 degree campaign will ensure that Nick touches kids wherever they are.  


Comments (13)

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iamjoe 8 years ago I thought cnw is on the top !! how can this happen ??
sweetmadhuri1 9 years ago Hungama would be first how come nick???love Shin-Chan
instantkhichdi 11 years ago Cant believe.
Its impossible... Nick can''t be number 1.. Its either cartoon network, pogo, hungama or disney.. Nick stands nowhere..
snowflake0555 11 years ago i freaking miss the old nickolodeon, like from the 90''s! and i''m not talking about weird FOBBED out nick shows in india lol i mean the shows that came on USA, i miss ittt. arghh the rugrats were my fav! :]
ArmaansGirl 11 years ago Cool! :D Gud Luck 2 dem! :P and lolz..i H8 spongebob...! :P IDK how pplz wtch it...Mr.Crab is realli cute though! :P LOLZ.....
ShellyB 11 years ago lols its all about disney channel nowadays!!
12142011 11 years ago i wanted hungama tv to win - love shin-chan~
they should bring hungama on dish here in canada n the us (where do i make request for this?) cuz i really love shin-chan''s hindi (the english ver is T-T horrible)
samiya. 11 years ago Nick is awesome! love Spongebob loooolz
MrsMallikGrover 11 years ago i watched indian nick one when i was there for vacation really nice.and one in US is really nice :]
Ishan. 11 years ago I watch only CNW and Hungama and sometimes POGO :D
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