Newbies in the world of Endorsements!

Where on one hand the Khans, Kapoors and Big B are still as charming as ever and winning hearts whenever they appear on screen, the Gen Y actors are in demand for a variety of reasons; from the youth being able to connect with them, to the fact that their newness celebrates a certain amount of freshness in the commercials.

Varun Dhawan, who shot to fame with Student Of the Year has not only charmed ladies everywhere with his boyish looks and kickass dance moves, but today's youth also with all the new endorsements he has got lined up! He featured in the WeChat mobile application alongside Parineeti Chopra singing "accha toh hum chalte hain", marking that a signature tune for the app. However, his debut into the advertising world was with a Nestle advert featuring Alia Bhatt, and several newspapers flaunted him endorsing Idee eyewear, starring the Student Of the Year trio, Siddharth Malhotra and Alia Bhatt. He has also starred in the "haan haan main crazy hoon" Coca Cola advert with the trio. Adorable beyond words, it gave the crowd a whole new reason to hum the tune.

Along with these aforementioned adverts, Siddharth Malhotra features in a Kwality Walls advert along with the Vicky Donor fame actress, the stunning Yami Gautam. The actress is also the face of the fairness cream, Fair &Lovely and stars in an advert endorsing Samsung mobile phones and Kentucky Fried Chicken, aka KFC.

Alia Bhatt too has made her way successfully into the endorsement world despite being one film old as she individually stars in a Garnier advert and did a cameo in the Maybelline baby lips lip balm advert.

Writer: Raina M.

Editor(s): Aanchal V. & Jenifer Y.

Graphics: Marsh P.