Courtesy : Finder
With one streaming giant being launched after the other, one would wonder what kind of changes the pre-existing streamers would bring upon to cope up with the competition. More so, if we take a streaming service like Netflix into consideration. Netflix is the original giant of streaming services and has been a pioneer over the years until all the many other services came into play. The latest ones to join the race are Apple TV Plus and Disney Plus.
Netflix chief content officer, Ted Sarandos was recently asked if this changes things at all but he claimed that they are not distracted by those competitors.
The exec was asked what has changed for Netflix with the Nov. 12 launch of Disney Plus, which the Mouse House boasted as having signed up over 10 million users so far. Sarandos responded, “I don’t mean to say this [as] anything but the truth, which is — nothing, really.”
“Our focus has been, and it will be, on making great content people love, delivered seamlessly,” said Sarandos, speaking Thursday at the Paley Center for Media’s 24th Paley International Council Summit in New York.
He elaborated: “We’ve been competing with Disney and all these other folks who are coming into this from the beginning.” Despite different delivery forms in the past, it’s “the exact same players, the exact same content… so nothing really changes.”
Netflix is focused on its customers rather than rivals, he added. “We don’t get that distracted by competition,” Sarandos said. “Not from out of arrogance, but just from, we think it’s a better place to spend our energy.”
But there’s no question Netflix is keeping a very close eye on its competitors. Just last week, CEO Reed Hastings said that out of the new crop of rivals, “Disney’s the one that we really have the most to learn from in terms of entertainment.”