Mumbai, Sep 25 (IANS) Salman Khan starrer 'Wanted' has become a hit in single screen theatres and it's celebration time for producer Boney Kapoor who is happy making film for the masses and says let Aditya Chopra make films for multiplexes.
'Wanted' didn't get favourable reviews from the critics but has done good business by earning about Rs.38 crore across the country in its first week. Surprisingly, it is the single screens where the movie has fared well -- compared to the multiplexes -- by generating 70 percent business.
'Let Aditya Chopra make films for multiplexes. I'm happy reaching out to the masses,' Kapoor told IANS.
'The collections of 'Wanted' speak for themselves. In the first week it has done better business than 'Kambakkht Ishq' did in its entire run. There was gun-firing between two sections of clashing Salman fans in a theatre named Rishi in Bulandshahr,' he added.
Commenting on why Yash Raj Films' 'Dil Bole Haddipa' didn't do well, Kapoor said: 'Their intended USP was the Punjabi culture. Ironically the film didn't even open well in Punjab. How does one explain this?
'Their other USP was Rani Mukerji dressed as a man. But old-time heroines like Asha Parekh and Saira Banu have done that long ago. And they were buxom ladies therefore tantalising in their cross-dressing. With due respects to her amazing talent Rani looked like a school boy.'
He also feels that corporatisation of the film industry is not working in favour of filmmakers.
'The corporatised culture that has seeped into filmmaking is not working. The corporate guys know only about paper work, nothing about filmmaking. We need individual producers with vision to bail the industry out of its present crisis. I've made 30 films, but I still feel I've just started with 'Wanted',' he said.
As far as a 'Wanted' party is concerned, Kapoor says they will party as soon as director Prabhudeva is back in town. 'Our director Prabhudeva got caught up in an assignment in Kerala. So we've postponed the party for next week. We can't celebrate without Prabhu.'
Apart from the 'No Entry' sequel, Kapoor will also start a film with his wife Sridevi. 'If I don't, her fans will kill me. I've heard a script I've liked.'