It stars superstar Salman Khan and has masala aplenty -- but "Jai Ho" could manage to garner barely over Rs.17 crore on its opening day at the domestic box office. Trade experts say in comparison to the star's previous films, this won't create any fireworks in terms of records.
Reportedly made on a budget of Rs.75 crore, "Jai Ho" hit about 4,500 screens in India. It collected Rs.17.55 crore in the country Friday, according to an official statement.
"As per my knowledge, it's less that Rs.17 crore. The figure is quite low," Rajesh Thadani from Multimedia Combines told IANS.
"When 'Ek Tha Tiger' released in 2012, it collected around Rs.30 crore on its opening day. It's Republic Day today (Sunday), so the figures will be better. But it is expected to earn maximum Rs.25 crore," he added.
Directed by Salman's brother Sohail, the movie, which also stars newcomer Daisy Shah along with Tabu and Danny Denzongpa, is a political thriller with a heavy dose of action sequences featuring Salman.
Coincidentally, Salman's super hits "Wanted (2009)", "Dabangg", "Dabangg 2" and "Ek Tha Tiger" -- were all action-packed dramas. And "Jai Ho" too belongs to the same category.
Puneet Sahay of Spice Cinemas says audiences are not so excited about the film because of the same genre.
"On Friday, the occupancy was just 40 percent and Saturday was 50 percent. Sunday's morning shows were around 80 percent.
"Going by the performance, 'Jai Ho' will probably touch Rs.100 crore in a week, but not in the first three days of its release. Some people from the audience said that it's repetitive. People are probably fed up of the fact that he is continuously doing action movies," said Sahay.