How 'Dishoom' team rescued 'Freedom 251' smartphone maker!

In a novel promotional bid, the team of forthcoming action thriller 'Dishoom' led by actors Varun Dhawan and John Abraham rescued Ringing Bells Pvt Ltd CEO Mohit Goel who was earlier "kidnapped" in Noida.

The team picked up Goel from the Ringing Bells office and took him in a helicopter to a stadium in Noida where he was released.

In the town to promote the upcoming film, the star cast also participated in a cricket match in Noida.

The two teams were Ringing Bells and Dishoom. The 10-over match was won by the Dishoom team which lifted the Ringing Bells Dishoom Cup.

"It was a perfect platform to get associated with the team of Dishoom. We created the promotion on the storyline of 'Dishoom' where India's top batsman goes missing in the Middle East and two police officers save him after a massive manhunt," Goel told IANS.

"Dishoom", starring Dhawan, Jacqueline Fernandez and Abraham is gearing up for release on July 29.

Ringing Bells is in the news for launching and delivering the first lot of the world's cheapest "Freedom 251" smartphones priced at Rs 251 (less than $4).