Gwyneth Paltrow Turns Host For 'The Goop Lab'

The Goop Lab is coming on Netflix in the form of a six-episode series and hence this means everybody is ready for more goop. The trailer for the series was recently revealed and it will be seen highlighting wellness issues including female sexual pleasure, psychedelics and longevity. Goop Lab als happens to be the name of stores the brand has opened in Brentwood Country Mart in Los Angeles and New York.

Hosted by founder and CEO Gwyneth Paltrow and Goop Chief Content Officer Elise Loehnen, each episode will feature researchers, doctors, "alternative health practitioners" and individuals discussing personal experience within the topic. The series is executive produced by Paltrow, Shauna Minoprio, Andrew Fried and Dane Lillegard.

Some of Goop's wellness claims for products including "energy stickers," a spray to protect individuals from "psychic and emotional harm" and supplements for "adrenal fatigue" have come under fire in recent years. Nonprofit watchdog Truth in Advertising has warned the company about unsubstantiated health claims, while in 2018 U.K. pseudoscience nonprofit Good Thinking Society filed a complaint with the National Trading Standards and the Advertising Standards Authority for misleading advertising.

The Goop Lab will premiere on Netflix on 24th January 2019.