Yeh Rishta Kya Kehlata Hai, the much talked about and eagerly awaited show of Star Plus, produced by Rajan Shahi's Directors Kut was launched on 12th January with huge expectations coming from the channel. The show is about a girl and her love story which starts after her marriage. The simple story of love finding its way after an arranged marriage, and how the bond between the couple blossoms after entering into the sacred ties of matrimony is the crux of the story. From the very look, you can say that the show is woven across traditional values of a typical Indian family and stresses on the fact that family’s pride and protection of their values are of utmost importance. In the time of live-in relationship and love marriages, this truly has come as a breath of fresh air. But the important question is, has the show lived up to the hype and euphoria it generated before its premier on TV? The answer is very tricky as the week went in introducing the characters, and the real story is yet to take-off!!. So at the end of the first week, the viewers are left asking for more, and we can easily say that they have played a very safe bet by restricting themselves within a tried and tested formula. However, the story of Yeh Rishta..looks like the story of Prakashchand and Kaushalya Sharma, parents of Ragini from Bidaai, as their love story must have begun after their marriage. In short, instead of taking a leap, Rajan Shahi has gone back in times.
Concept: Nothing new to offer, as serials based on Rajashthani culture have been successful, and so they have incorporated a Marwari family based in Rajasthan. With huge opulent sets, beautiful locales shot in Udaipur, the City of Love, the first week kept the viewers glued. The lead girl is the apple of everyone’s eyes and is good at everything; can sing, dance (you can expect in future)full of good values, God fearing and is beautiful, you name it and she has it all! They are rich and affluent not because it’s the need of the story, but is the need of the channel and producer, as they are want to show it on a big scale. The show boasts of a different treatment and novice adaptation of an age old concept, and we hope that it does wonders, like Bidaai did for them! Whether it will be as successful or not is something one should wait and watch!
To sum it up, the show has new and promising actors, huge sets and a successful producer. So there is every chance that they might do better from the second week onwards. The first week seemed fine, but delivered bit less than expected.
Concept and Author: Nishtha
Picture Credit: Shagun