Entering into this new venture, says Pranav Ashar, Founder and Chairman of Enlighten, "We have always wanted to spread world cinema, especially in India. With the launch of this DVD collection, many people will have access to some of the best classic movies and there'll be much more in future. At Enlighten, High-end Entertainment meets Great Art."
While a sick Farhan came for a very short while, he managed to keep the crowd in cheers with his witty liners and impressive persona. Speaking about his association with the company and his love for watching classic movies, this launch was sure meant to be done by him.
The collection includes masterpieces to contemporary cults, action, comedy, romantic, drama, foreign language films, great commercial successes, children films, award winning films and much more. The idea of the World's Greatest Films is to compile the greatest films the world has ever seen of all genres from around the world on DVD in the Indian market.