The fortunate part of indulgent promotional campaigns for most of the
recent big, even average banner movies, is that it depicts a thriving
scenario in B-Town - an upward trend as far as riches go.
unfortunate part however, deals with the magic of most such ventures
limiting itself to promotions alone, and the built up anticipation from
them. For lets be frank, how many high expectations since the dawn of
2010 have we been let down for, as the audience? Not a number one can
While innovation and creativity is being employed to its
best during the post production publicity stage for movie projects, not
half as much can be said about the story telling, characterizations or
plot strengths as such. Which really, is such a pity.
looking at some of the big disappointments of 2010, so far ...
Salman Khan, Mithun Chakraborty, Jackie Shroff, Zarine Khan
Directed By: Anil
It may have been Salman's dream
project, but the 'epic love story of a war hero' was let down by the
banal storyline and poor acting from the supporting cast. However the
melodious soundtrack was largely applauded!
Hrithik Roshan, Babara Mori, Kangna RanautDirected by:
Due to immense promotion, Kites opened to a successful
weekend with the hopes of wowing the audience. Unfortunately the
dazzling cinematography and lead chemistry failed to impress when
overshadowed by the large reliance on English and Spanish dialogues;
hardly the norm for a Bollywood movie.
Shahid Kapoor, Ayesha Takia
Azmi, Nana PatekarDirected by:
Despite optimistic projections from test audiences and crew, Paatshala
failed to meet expectations as the well-intentions of the movie are
overshadowed by a rather convoluted screenplay and loud acting coupled
with bad dialogues.
Cast: Aishwarya Rai Bachchan,
Abhishek Bachchan, Vikram, Govinda
Directed by: Mani
The aesthetics may have been jaw-dropping, the basic
premise inspiring, and the actors top notch, but the Editor seemed to
have been too snip happy, consequently then movie lacked coherence in
the flow of its storyline, and overall appeared as a huge confusing
Amitabh Bachchan, R Madhavan,
Ben Kingsley, Dhruv Ganesh, Siddharth Kher, Shraddha Kapoor, Vaibhav
It may have been based on the successful Hollywood flick 21,
but Teen Patti's intricate storyline was not laid out into a
plot half as distinct, not to mention it's release coinciding with
monster hit MNIK. Resultantly, it was quickly overlooked in
favour of more commercial releases.
Devgn, Konkona Sen Sharma, Paresh RawalDirected by:
Whilst a fresh concept with superb natural acting from the main
cast, Atithi tends to drag where other movies would have picked
up the scissors. The clean comedy appeals to the family and is subtly
funny but fails to be appreciated in the current climate where only
slapstick comedies are given their due.